The Onion free essay sample

The Onion’s mock press release about the MagnaSoles shoe inserts satirizes how products are marketed to customers. The article is riddled through with malapropisms, and the whole article is a parody of an advertisement. Sarcastic irony is used when statements are made in the article that are obviously meant to show that the opposite is true, and hyperbole, or exaggeration, is used to show how advertisers will try to convince people that their product is useful for many more issues than it is. Malapropisms are the main use of satire in this article. Words like â€Å"kilofrankels†, â€Å"pain-nuclei†, and â€Å"comfortrons† are clearly not scientific terms, but the author uses them to point out that people usually believe what they’re told if big, technical-sounding words are used. Pseudoscience is a defined term, yet it is a belief that is presented as scientific, but has no scientific status. Therefore, when it’s used in the article to prove that something is valid, it’s really just exaggeration and negates whatever claims were made. We will write a custom essay sample on The Onion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The article advertises that MagnaSoles heals using Terranometry, but Terranometry is a type of pseudoscience, and has no basis in fact. Many other defined terms are used falsely. â€Å"Biofeedback† and â€Å"bio flow† are both words used in science, but in the article they are used incorrectly, just to make MagnaSoles sound legitimate. Sarcastic irony is implemented in testimonies from customers. The consumers â€Å"are hailing them as a welcome alternative to expensive, effective forms of traditional medicine.† The fact that consumers prefer MagnaSoles over â€Å"effective forms of traditional medicine† is ironic, because MagnaSoles don’t work. One customer said that after spraining her ankle and then wearing MagnaSoles for seven weeks, she was healed. That’s ironic because she would have healed in seven weeks anyway, no matter what she wore. She just happened to be wearing MagnaSoles for those seven weeks, and so she thought they had healed her. Another testimonial included a comment about paying for the shoe inserts because they were â€Å"clearly endorsed by an intelligent-looking man in a white lab coat.† This is ironic because people will believe someone is intelligent if they are dressed a certain way, but that doesn’t mean they’re actually smart. Hyperbole is implemented when the article advertises the shoe inserts as medicine that can cure many things besides foot pain. The article says that the inserts use reflexology to heal the entire body, though reflexology is pseudoscience. The advertisement says that MagnaSoles go further, utilizing â€Å"the healing power of crystals to re-stimulate dead foot cells with vibrational biofeedback†¦ a process similar to that by which medicine makes people better.† This is a very apparent hyperbole, because shoe inserts will obviously not heal the body, especially if their make-up is based entirely on pseudoscience. This mock press release is a clear parody of the way products are marketed to consumers. Irony, exaggeration, and scientific words are often used in real advertisements to convince people to buy products. The satirical strategies used in The Onion’s article are effective at exposing marketing strategies.

AdWords For College Essay Sample

AdWords For College Essay SampleThe AdWords for college essay sample is not only the most comprehensive of all the paid search advertising programs, but it can be downloaded and used as a template for any student. You can check out sample essays on lots of subjects like sports, health, career and school. There are even assignments you can take home to work on while waiting for your deadline.Your own essay can be the basis for a very successful and prestigious Words Research Paper, or an Advanced Placement (AP) test. It can also be the basis for a particularly memorable Test the Tricks of the Trade! AdWords for college essay sample is a great way to get your school into the spotlight and raise its profile. The more prestigious a school is, the more difficult it will be to do well in a paper.Whether your college essay is a full on project or you are just looking for a sample to work from, you can get a lot of help. You will find that the writers and editors of these sites are well vers ed in the methodologies of measuring reader responses and helping people write compellingly. They are also professional at deciphering what kind of writing skills a student has to offer.Students often turn to ads analysis essay sample to help them write their project. Writing samples are taken from top researchers in their field and provide the best possible guidelines for how to properly structure and prepare your essay. You can follow the steps in the research paper as well as incorporate important keywords, format the paper correctly and use research from other topics in your paper.Many student writing programs are reviewed by writing professors as well as some market research companies. This is a fantastic way to ensure that the material you submit to the evaluation and review teams is exactly what you would like it to be. Plus, you are sure to find the format and look of your essay that you have always wanted. AdWords for college essay sample provides the best writers in the in dustry with examples of every type of material they may be asked to write, as well as material that they may be asked to work on. The writers can then use these examples to research and prepare their own work. Plus, when you check out the ads analysis essay sample, you will find lots of interesting samples and a great focus on grammar, spelling and style. This is just another reason that this is the most comprehensive online advertising program.This writing program comes with a wide range of sources that it can incorporate in order to make your essay sample great. You can find fun topics to write about and great examples of what you can do. You can also have an editor view your work, so you can improve and make your paper as good as you can.AdWords for college essay sample has become a must for many students and the writers who submit them are becoming experts in their fields. Most writing programs have samples of their own. Yet, this has never been better. This is one reason why th is program is very popular.

Walmart Socio-Cultural Environment Essays

Walmart Socio-Cultural Environment Essays Walmart Socio-Cultural Environment Paper Walmart Socio-Cultural Environment Paper Wall-Marts social-cultural values have worked well for them. When a company is looking at its beliefs, they must consider their employees and the customer. Wall-Mart took this seriously. They based their culture on three basic beliefs: service to their customer, respect for the individual, and striving for excellence. They built that from a foundation of personal and moral integrity, honesty, and fairness. Wall-Mart created a Statement of Ethics to guide its employees on how to provide the best customer service to the customers and to the company. Wall-Mart also created global ethics to abide by the local laws and regulations of that country. If their Statement of Ethics is too relaxed, the employee must adhere to the local laws. Wall-Mart provides a global ethics office for employees to consult with if in doubt. There are many areas in the social-cultural environment that need to be considered domestically and globally. When Wall-Mart decided to go global, it followed its model that works so well here in the states. Without evaluating the culture, Wall-Mart almost failed when it expanded into Mexico. Luckily, after reworking their business model to fit into Mexico environment, they turned around what could have been a business disaster. Thats not to say they didnt learn from their mistakes. Wall-Mart expanded into Germany, but success was not in their sights. They once again used what worked in the states and could not recover from the devastation of not evaluating the German culture. Unfortunately, Wall-Mart had to pull out of Germany, but earned a very powerful lesson. Wall-Mart is now very successful in several other countries just as they are here in the states. Wall-Mart was most likely relying on the fact that cultural convergence is becoming more prevalent globally. Meaning basic human needs are universal in nature. This type of model may work for companies such as Coca-Cola or McDonalds, but has not worked for Wall-Mart. When providing goods and services, a company must look at work relationships, food choices, leisure activities, the roles of each ender, life expectancy, concern for the environment and so on.

What are Sensitivity Readers (And Should Authors Use Them)

What are Sensitivity Readers (And Should Authors Use Them) What are Sensitivity Readers? (And Should Authors Use Them?) A conversation is raging in the writing world and it’s not about the latest Harry Potter â€Å"backstory† that J.K. Rowling revealed on Twitter. Sensitivity readers lie at the heart of the debate - and the controversy has hit such heights that it has drawn attention from media outlets ranging from Literary Hub to the New York Times.For an author, the argument over the correct use of sensitivity readers might be smothering what they actually do. This post will clear the fog and uncover exactly what this kind of reader is - and what you can expect when you work with one. Hopefully, by the end, you’ll have a better idea of whether you need one. What are sensitivity readers?Sensitivity readers are a subset of beta readers who review unpublished manuscripts with the express purpose of spotting cultural inaccuracies, representation issues, bias, stereotypes, or problematic language.While these readers are not new to the publishing landscape, they have recently risen to prominence. Thanks to encouragement from organizations like We Need Diverse Books, there has been an earnest push to include more diverse characters in published literature, though some of these good-faith efforts have met with mixed reception.Such readers particularly became a hot topic in 2016, when the pre-release of the young adult novel The Continent was quickly met with online reviews pointing out problematic portrayals of people of color. The book’s release date was pushed back and galley copies were sent off to sensitivity readers, which resulted in numerous changes. Which brings us to both the case for them - and against them. Asked and answered: What are sensitivity readers? Discover more inside this post The case for sensitivity readersPublishing has a diversity problem: not only is the industry predominantly white and middle-class, but the stories overwhelmingly feature white characters. In recent years, the tide has shown signs of turning as inclusion and equity have become increasingly sought-after in an effort to represent the variety of cultures and diverse backgrounds that make up the world.However, the reality is that while more diverse books are being published now, many of them are written by white authors. Writers, like all human beings, are the products of their upbringing and often have little real-world context for writing about a culture outside their own - hence where the skills of such specialized readers come into play. Feedback from such readers can:Ensure better representation on the page. As diversity in literature becomes increasingly in-demand, it’s important that characters are represented accurately, without perpetuating stereotypes. This kind of reade r helps by pointing out unintentionally insensitive or incorrect portrayals of race, sexuality, religion, and physical disabilities.Improve the quality of the book. All books benefit hugely from a multidimensional, rich, and nuanced cast of characters - something that the use of sensitivity readers will encourage, as the feedback can steer characters away from being one-note cardboard cutouts.Moreover, in today’s real-time and divisive online environment - spurred on by such sites as Twitter - this kind of reader helps prevent the worst-case scenario: backlash which results in a book being withdrawn from publication. For publishers, these readers can avert the embarrassing predicament of canceling a book launch on the back of a public apology. The Continent was far from the only book that sunk because of a turbulent online reaction to its representation of diversity: Amà ©lie Wen Zhao initially called off the summer 2019 publication of Blood Heir due to criticism of the w ay that her novel dealt with indentured labor and slavery.Zhao only recently announced that Blood Heir is back on schedule for publication - after editing the novel and â€Å"taking the time to make sure the hallmarks of human trafficking were being incisively drawn.†The case against sensitivity readersCensorship is generally at the heart of every argument against these readers. Their detractors are concerned that these readers police expression of thought, resulting in homogenous stories that are afraid to touch complex topics - and a sterilized world of books in which controversial language can’t be used.Though one of the most common pieces of advice you’ll hear for an author is to â€Å"write what you know,† some also argue that the increasingly looming need for such readers discourages authors from experimenting and writing outside of their own perspectives. As Francine Prose wrote in an article for the NY Books: â€Å"Should we dismiss Madame Bova ry because Flaubert lacked â€Å"lived experience† of what it meant to be a restless provincial housewife? Can we no longer read Othello because Shakespeare wasn’t black?†From this point of view, sensitivity readers monitor freedom of thought, which is antithetical to what creative writing should be all about.What can you expect from a sensitivity reader?With all of the debate around the topic, what actually goes into a reader’s work can easily get overlooked. So what exactly does it entail? Well, the entire process depends on the individual - but generally, the collaboration between reader and author plays out in four stages.1. Finding the right reader for the bookTo add value to a text, the reader must match the needs of the book. For instance, if you’re a white author writing a book with a black protagonist, your reader would ideally come from such a background and understand the nuances of 1. writing from such a perspective, and 2. depicting th e culture. Likewise, make sure that the reader is experienced in the genre. A reader that specializes in reading children’s books wouldn’t be a good fit for an adult genre novel, and vice versa.Here are some more best practices to keep in mind for the search:Expect to pay for a reader’s services. Prices will vary, but generally fixed prices start from $250 for a novel. Some sensitivity readers charge by the hour - make sure that you get it all down in a contract so that both of you are on the same page before starting the collaboration.Find a reader who understands publishing. This doesn’t necessarily mean that they must be writers themselves - merely that they ought to understand the nuances of the writing process and be up-to-date on publishing debates. It shouldn’t just be any random person off the street - these readers are professionals in their own right and should know the ins and outs of the industry, as well as the contexts that require their knowledge.Set a firm deadline with the reader. Generally, the turnaround time is 2 to 5 weeks. Hash it out with the reader beforehand to avoid any confusion.As for where you can find these readers in the first place, the Writing in the Margins database is a good place to start. Ask around on Twitter and various writing communities - fellow writers will be happy to offer recommendations or share insight from past collaborations with sensitivity readers. "How to find the right sensitivity reader for your book" and more questions answered in this guide 2. Allow time for the reader to, well, readOnce the contract is ironed out and all of the details of the collaboration are fixed, the author will give the reader the entire manuscript to read. As we mentioned earlier, this stage usually takes between 2 to 5 weeks, depending on the length of the manuscript - the reader won’t be speedreading, but carefully evaluating characterizations, noting down sentences that are off, and appraising the tone of the book.3. Listen to the feedbackWhen the reader is done with the manuscript, it’s time for the reaction. It depends on the reader, but most of the time, feedback takes the form of comments in the margins of the manuscript and a detailed letter. Usually, a follow-up consultation, such as a phone call, can be taken up to resolve any lingering questions.Much of the time, the feedback will pinpoint things that an author might not have ever considered. As sensitivity reader Dhonielle Clayton revealed in an interview with Vulture: â€Å"I read a middle-grade book about a little black girl who loves to go to national parks, and I told the author that the first thing she needed to reconcile was, how did this black girl get into national parks? Historically, black people weren’t allowed to visit national parks, so going to national parks is not a thing we do, as a group. I wrote to her that if this little girl loves to camp, you need to figure out how that happened, how that passion was stoked, how her parents and grandparents felt about it. Or you have to make her white. Because otherwise it’s a paint by numbers diversity piece and it rings false.†Keep an open mind when you receive the feedback. The reader will point out blind spots - things that wouldn’t have occurred to an author who is writing about a different culture - and may raise delicate tonal questions. Like a developmental editor does for a manuscript, the criticism is ultimately meant to raise the quality of the book.4. Revise the manuscript accordinglyWhen the dust settles and all is said and done, it’s up to the author to make the final decision on whether or not to make the reader’s suggested edits. Nobody is stopping you from doing anything - on the contrary, a sensitivity read simply provides you with choices and information.What a sensitivity read offers is advice: it’s not compulsory to change the story according to their counsel, though it’s certainly recommended once you’ve reached this stage.Do you need a sensitivity reader?So do you as an author need a sensitivity reader?It depends on a number of variables: the subject on which you’re writing, your characters, and where you fall in the debate of censorship. Some writers may think, â€Å"Better safe than sorry,† while others believe that such readers are unnecessary. We’re not here to tell you what you should or should not do, but it’s important to be informed and to know ex actly what you’ll get out of the process if you do decide to hire a reader’s services.If it would be helpful to hear from authors who have previously worked with such readers, here are a few personal accounts that you can peruse before you go:Anna Hecker: The Problem with Sensitivity Readers Isn’t What You Think It IsJames Tilton: Sensitivity Readers! What Are They Good For?Literary Hub: On the Use of Sensitivity Readers in PublishingHave you used a sensitivity reader before and what's your take on them? Leave us your thoughts in the comments below.

International Business Essay Example | Topics and Well Written Essays - 2500 words - 2

International Business - Essay Example Pepsi-Co manufactures and sells a large variety of grain -based snacks, sweets, beverages, convenient food items. Pepsi-Co is trying to reduce the negative environmental impacts by taking optimal decisions in the scientific packaging, water, energy initiatives. From the fourth quadrants of 2007, Pepsi-Co announced a new organizational structure which is implemented in 2008. The three businesses have been added in the changed organization structure. 1. PAF- Pepsi-Co American Food including FLNA, LATIN AMERICAN SNACK BUSINSS called LAF, QFNA and also including their Gamesa business in Mexico. 2. Pepsi Co American Beverages (PAB) includes PBNA and also the others Latin American beverages. 3. Pepsi Co international which also includes the other PepsiCo business in Middle East and Africa, UK and Asia. In the first quarter of 2008, six segments were followed for 3 businesses. FLNA LAF QFNA PAB Middle East, Asia, Africa. UK & Europe. The scope of the study depends on the success and fulfilm ent of the objectives. The objective of the report is to analyse the strategic issues undertaken from 2008 including the organizational development issues and integration of the functional strategies of the business, the analysis of corporate culture and a sustainable competitive situation analysis. Methodology The methodology used here is qualitative research. The analysis is based on qualitative analysis and not quantitative analysis. The analysis is not based on the computations of mathematics; it is the judgmental analysis of the environment. The report does not include any mathematical calculation and it requires the delivery of the report in the same way. The qualitative research analysis is sourced from primary and secondary data analysis. The primary data comprises of first hand data which is collected directly from the field. For example, sample survey, population survey. But secondary research is the second hand research. Books, Magazines, Journals, Reports are the example s of the sources of secondary research. The research report in this case comprises of secondary research because primary data collection is time consuming and costly. Main Findings Strategic Management Pepsi Co. applied the diversification strategy as a part of the movement of organizational structural change. The strategic diagnosis can be done with the analysis of external and internal environment. In the changed scenario, the Market trend is as follows: Popularity of diet food items is on the rise where the calories used is low and market for non-carbonated beverages. Second dimension is on great –tasting, various flavours and styles. The consumer perception in this dimension has changed a lot. Consumer prefers the ready to drink and ready to eat products than other traditional food products and for this reason Pepsi also introduced some products under this product line. Consumer does not only limit themselves between the local brands but they want to have the flavour of g lobal branding. PESTEL stands for Political, Economic, Social, Technological, ecological and Legal Environment (Randall, 2001, p.78). Political Environment: After the shocking recession of 2008, the market protections increased by different governments. So the entry barrier was tough for the international market. The government tried to follow the protectionist policies even in the emerging markets. Economic Environment: During the period of recession

Graphic design and architecture Essay Example | Topics and Well Written Essays - 500 words

Graphic design and architecture - Essay Example Architecture and graphic design are fundamentally linked as communication tools, they may be coupled to create unique modern results, and the theory of design plays a role in cross-over of design elements between the two design disciplines. Architecture and graphic design are fundamentally applied forms of design, or those that work within a pragmatic framework and often designed for commercial applications (Andruchow). The two types of design share a fundamental goal: communication. Architectural design seeks to communicate to the viewer or occupant many different messages, ranging from practical issues such as how to navigate a building to more subjective areas, such as communicating the culture of the buildings intended occupants. Architecture used as a communication tool is particularly evident in modern constructions, such as the Prada building in New York, in which architecture is utilized to convey a brand image. The Prada building provides a unique example of the coupling of elements of graphic design with those of architectural design. The commonly accepted elements of design apply across the fields of design, and the Prada design leverages the elements of line, shape, texture, space, size, value, and color in both a three-dimensional architectural form and a two-dimensional juxtaposition of elements across the architectural form (Tuscaloosa K-12).

1031 Exchanges Essay -- essays research papers

Final Paper â€Å"1031 Exchanges – Insight for the real estate investor† This paper is written to provide a reasonably comprehensive overview of Section 1031 of the IRC as it pertains to real estate transactions, and to offer some thoughts on the wealth-creation advantages that 1031 Exchanges offer. For the greater part of the last decade, we in the United States have been witness to a consistently appreciating real estate market. Sometimes it seems that almost anyone who has purchased a house, piece of property, or other real estate type investment has done very well. I personally can point to a few examples where friends of mine have made several hundred times their first home equity investment. In sales of primary homes there is a tax advantage that the IRS permits, as long as the proceeds are invested into another home, the capital gains on your existing home sale are exempt from taxation. However, if the property in question is an investment, a capital gain tax is assessed every time there is a sale that includes a gain. A tax strategy that investors can employ in such situations is to transfer their investment property for another investment of â€Å"like-kind†, this is a Section 1031 Exchange. Under Section 1031, if all its guidelines are met, the exchange is not a taxable event. Also, similar to tax rules regarding reorganizations - in a 1031 Exchange there is no taxable event and therefore no step-up in basis. The wealth-creation advantage of a 1031 Exchange can be viewed in the chart below. The example depicts two sales of real estate, the initial assumption is that the property has been completely depreciated and the entire $100K of initial equity is a capital gain.   Ã‚  Ã‚  Ã‚  Ã‚  Event 1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Event 2   Ã‚  Ã‚  Ã‚  Ã‚  Typical Sale  Ã‚  Ã‚  Ã‚  Ã‚  1031 Exchange  Ã‚  Ã‚  Ã‚  Ã‚  Investment experiences 20% appreciation  Ã‚  Ã‚  Ã‚  Ã‚  Typical Sale  Ã‚  Ã‚  Ã‚  Ã‚  1031 Exchange Equity   Ã‚  Ã‚  Ã‚  Ã‚  100,000  Ã‚  Ã‚  Ã‚  Ã‚  100,000  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  160,000  Ã‚  Ã‚  Ã‚  Ã‚  200,000 Tax  Ã‚  Ã‚  Ã‚  Ã‚  20,000  Ã‚  Ã‚  Ã‚  Ã‚  0  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  16,000  Ã‚  Ã‚  Ã‚  Ã‚  0... ...y within the United States and personal property used predominantly outside the United States are not property of a like kind. (B) Predominant use Except as provided in subparagraph [1] (C) and (D), the predominant use of any property shall be determined based on— (i) in the case of the property relinquished in the exchange, the 2-year period ending on the date of such relinquishment, and (ii) in the case of the property acquired in the exchange, the 2-year period beginning on the date of such acquisition. (C) Property held for less than 2 years Except in the case of an exchange which is part of a transaction (or series of transactions) structured to avoid the purposes of this subsection— (i) only the periods the property was held by the person relinquishing the property (or any related person) shall be taken into account under subparagraph (B)(i), and (ii) only the periods the property was held by the person acquiring the property (or any related person) shall be taken into account under subparagraph (B)(ii). (D) Special rule for certain property Property described in any subparagraph of section 168 (g)(4) shall be treated as used predominantly in the United States.