Charles Bukowski Cynical Critic - 1054 Words

The poems of Charles Bukowski arose from the gutters of society, venting his personal experiences with a dark, but often humorous narrative. Despite his disgust towards social conformity and the American government, Bukowski is still generally considered an iconic figure in American literature. A contradiction to Bukowski’s anti-American opinions is made by his emphasis on the values of freedom and independence in his poems: yellow cab, I have shit stains in my underwear too, and quiet clean girls in gingham dresses. These poems reinforce Bukowski as a cynical critic of the bourgeois society, often targeting women; it would be foolish to blind ones opinion on whether he was anti-American or not, as such generalizations rarely fit an†¦show more content†¦These philosophical writers likely encouraged the development Bukowski’s negative opinion on capitalist society. It is also in this period when Bukowski began to write poetry, gaining moderate attention through various publishing firms. Bukowski’s underground popularity increased overtime until he became mainstream name, ironically idolized by the people he mocked. Women have also been entangled in Bukowski’s messy life, experiencing both marriages and divorces (Frost, 2002). In addition Bukowski also experienced numerous short-term relationships, often with groupies or prostitutes. In comparison to Bukowski’s life, his persona as a writer zigzags between anti-American and patriotic characteristics; however the description of being a critic of society is more accurate than a irrelevant label. Bukowski’s poems are loaded with sharp remarks towards the society around him. In yellow cab, Bukowski cites his lack of money for the reason women keep leaving him; also expelling an atmosphere of hope, or perhaps survival, in moving on to the â€Å"next bar†. According to critics, the subject of survival defines Bukowski’s poems (Gale, 1998). The ‘unde rground’ population, whom Bukowski write to, find optimism masked in his pitiful tales. Also lacking a conventional poetic structure or aesthetics, Bukowski’s

The Science Of Computer Science - 1277 Words

Academic Statement of Purpose NAME: Master of Science in Computer Science The 21st century has been driven by the advances of technology. Its applications span from the primitive audio players to the advanced robotics involving Artificial Intelligence. All this has happened only because of the continuous development of the modern technology. This rapidly advancing field of science attracted my interest and made me choose Computer Science as the major field of study in my Bachelor of Engineering. Learning anything new or progressing in the field of our passion requires a good foundation of the basic minimal. And, like any Science, Computer Science requires the firm adaption of the foundation of Operating systems, Algorithms, Programming languages, computer architecture and many more other fundamentals. Keeping this as the thumb rule, I concentrated more on these basics during my undergraduate study and throughout my career. Right from my childhood I had a strong inclination to be a Compute Science Engineer. My interest in the subject has grown with each passing year and it has reached where even PhD will not quench my thirst for knowledge. â€Å"Question anything and everything. There is never a stupid question†, was the mantra I learned as a child from school. This has made me ask all the what? Why? Who? When? How? To anything I learn. This has always made me go to the basic foundations of any knowledge I am seeking to learn. With this approach, I got to learn more about myShow MoreRelatedComputer Science Is Not A Science Essay1583 Words   |  7 Pagescontinuing advancements in computer science, featuring headlines like: â€Å"LIVING ROBOT with HUMAN BRAIN Close to Creation as Super AI Computer Around the Corner† (Millar, 2016) or â€Å"Automating Big-Data Analysis† (Hardesty, 2016) But what is computer science really? When asked what computer science is, most respond by saying that it is coding, software development, using computers, or the field where people just fix computers. While although those are the components of computer science, when put to the testRead MoreComputer Science As A Sci ence1021 Words   |  5 PagesSTATEMENT OF PURPOSE Computer science spans the range from theory through programming to cutting-edge development of computing solutions. Computer science offers a foundation to adapt new technologies and new ideas. It has become one of the booming fields in the world. So this inspired me to pursue computer science as major field. Many individuals have an aspiration to be a part of this highly coveted field and I am one of those. My passion in the Computer Science developed ever since I was in schoolRead MoreComputer Science And Engineering And Science1428 Words   |  6 PagesComputer Science and Engineering By 2050 the world will need 6-7 cubic miles of oil. This is the equivalent to 28 gorge dams, 728 coal fired plants, 364 nuclear power plants, 229,550 wind turbines, or 638,750,000 solar panels. The world will also need clean water for 9 billion people. To make this happen engineers around the world will have to come together to maintain that much energy by 2050. Computer Scientists will be a major part in this process. Computer Science is very unique becauseRead MoreComputer Science1693 Words   |  7 Pagesfacilities to the public. Common carriers are profit-oriented, and their primary products are services for voice and data transmissions, both over traditional wired circuits as well as cellular services. Common carriers often supply a broad range of computer-based services, such as the manufacturing and marketing of specialized communication hardware and software. A common carrier that provides local telephone services (e.g., BellSouth) is commonly called a local exchang e carrier (LEC), while one thatRead MoreThe School Of Science And Computer Science Majors921 Words   |  4 PagesMonmouth University offers students the choice of Software Engineering, Computer Science, and Informational Technology when it comes to studies involving computing. The school of science is a student’s primary source to find help, but there are different clubs than can be of use in these areas. Members of these associations build bonds and that will selflessly help one another. For example, Software Engineering and Computer Science Majors will tend to stay close together in order to help one anotherRead MoreComputer Science And Medicine Or Art Science1225 Words   |  5 Pagesfields have always tended to be predominantly male; engineering and my major of interest-- computer science are composed mainly of male students. These fields have just recently started seeing more and more women pursuing them. Computer Science is an amazing field and offers a variety of op portunities in terms of how it can be applied; it can be a combination of computer science and another field-- computer science and medicine or art/design. There are endless possibilities as to what future technologyRead MoreComputer Science And Education : Computers1577 Words   |  7 PagesComputer Science in Education As the people of the world change, the skills that are necessary to survive do as well. Every time a new technology is invented and inserted into everyday use, it is expected of people to learn to use it in order to progress. For example, when shoes with laces were invented and popularized, people were taught at a very early age how to tie them, and it is now common knowledge to know how to tie shoelaces into a bow. Now there is a new technology that the world is becomingRead MoreComputer Science : Computers Are Useless1061 Words   |  5 PagesEnglish 11 25 January 2015 Computer Science According to Pablo Picasso, â€Å"Computers are useless. They can only give you answers.† There is much more than the computer involved with the process of giving you the answers. This is where computer science comes in, from making the computers to the programs. Computer scientist not only have to know how the computer works but, they must also know all the programming languages that come along with them from HTML to C++. Computer scientists require a vastRead MoreThe Origins Of Computer Science1131 Words   |  5 PagesThe origins of computers date back to the mid 1900s. During the creation, the binary code of zeros and ones was formulated as a basic foundation of what computers can run off of. This code was used to communicate to a computer and manipulate it to assess whatever tasks need to be dealt with. As more of these problems arose, the communication between computers and humans became more complicated. Computers began growing more in fame and need. Computer enginee rs were faced with a problem as to how toRead MoreComputer Science As A Computer Programmer1645 Words   |  7 Pages For many years, I have been interested in studying computer science to become a computer programmer. Since I moved to the United States, my passion for computing developed while I was trying to find something to do keep myself busy after losing the freedom I had in my country as a child. My parents always said that I m addicted to my computer but what they never understood was why my computer was my best friend. Curiosity is the main reason. I ve always wondered how the internet is operated

Define the Risk Assessment Scope Risk Criteria Free Essays

2. 1. Define the risk assessment scope risk criteria 2. We will write a custom essay sample on Define the Risk Assessment Scope Risk Criteria or any similar topic only for you Order Now 1. 1. Objective The purpose of this step is to develop the context for the risk assessment and to define risk criteria that will be used for evaluation of well integrity risks. The deliverables from this step are: risk assessment scope; list of risk criteria. 2. 1. 2. Define risk assessment scope The context and scope of this specialist risk assessment should be defined by the more general risk assessment step in Section 2. 5 of [1]. The latter should assess risks to the capacity, injectivity and containment of candidate storage sites, where well integrity represents one type of risk to storage containment. This step should involve: defining the goals and objectives of the well integrity risk assessment; defining responsibilities for and within the risk assessment process; defining the specific inclusions and exclusions; defining the risk assessment in terms of time and location; defining the relationship between the risk assessment process and the overall development of the CO2 geological storage project; defining the risk assessment methodologies; dentifying and specifying the decisions that have to be made prior to milestone M2; 2. 1. 3. Defining risk criteria Risk criteria for evaluating the significance of well integrity risks need to be defined by the project developer. The risk criteria should reflect the objectives and context for the risk assessment. Adequate consideration should be given to the time and resources available, stakeholder views and risk perceptions, and the applicable legal and regulatory requirements. The risk criteria chosen should be continuously reviewed. Prior to specifying risk criteria, the categories for which risks will be evaluated shall be defined. These include: human health and safety; environmental protection; legal and regulatory compliance; cost; project schedule; reputation; well integrity (functional) performance. The following points should be considered when defining risk criteria for well integrity assessments: the categories of risk for the CO2 geological storage project established in the ‘screening basis’ step of [1]; the nature and type of causes and consequences that can occur and how they will be measured; how likelihood will be defined (for example qualitatively or as a quantitative probability); the timeframe of interest; ow the level of risk is to be determined; the level at which the risk becomes acceptable or tolerable; whether combinations of multiple risks should be taken into account and, if so, how and which combinations should be considered (for example leakage pathways composed of multiple failures). In order for the risk criteria to be adequate to support a storage site selection decisio n they should: be suitable for decisions regarding risk reducing measures to levels as low as reasonably practicable; be suitable for communication; e unambiguous in their formulation; not favour any particular concept solution explicitly nor implicitly through the way in which risk is expressed. In addition, risk criteria for CO2 leakage rates related to existing wells should be consistent with the overall storage site containment criteria established in Section 2. 1 (‘Screening basis’) of [1]. Note: Temporal, spatial, volumetric and rate limits for CO2 leakage should be finite and quantifiable to allow for effective risk management. How to cite Define the Risk Assessment Scope Risk Criteria, Papers

Marketing Capabilities And Firm Performance -Myassignmenthelp.Com

Question: Discuss About The Marketing Capabilities And Firm Performance? Answer: Introduction Strategic management can be defined as the process by means of which the various companies as well as the organizations formulate and implement the various strategies on behalf of its shareholders and owners (Hair et al., 2012). The development of these strategies usually involves an analysis of the market situation as well as the external and the internal environments of the operations or the company concerned. The company selected for the study of strategic management is Kill_Kapture. The company Kill_Kapture, founded by Mark Wales, an ex-SAS officer, who served in the Australian campaign of Afghanistan, is one of the famous companies in the Australian fashion industry ("Our Story", 2018). The products manufactured by the company, like its leather jackets are priced at $1,500, thereby making it a luxury product among the Australian citizens ("Our Story", 2018). Mark Wales, incorporated the design of the jackets used by the soldiers during the Afghanistan campaign for the designing of his first product, the Pathfinder Jackets ("Our Story", 2018). The company is also operational in the United States and the kangaroo leather jackets manufactured by the company in US are 10 times stronger than the ordinary ones ("Our Story", 2018). The products manufactured by the company are designed taking into consideration the needs as well as the requirements of the customers and also the latest trends in the fashion industry (Prez, del Bosque, 2015). It is a reflection of this fact that the company promotes its Pathfinder Jackets, through the advertisement, which features James Mattis, popularly known by the name of Mad Dog, a decorated officer of the US Marine Corps ("Our Story", 2018). The company manufactures its products taking into consideration the requirements of the customers in the age group of 30 years to 40 years ("Our Story", 2018). The products manufactured by the company designed specifically to cater to the needs of the war veterans. However, the jackets manufactured by the company are also very popular among the civilians as well. The primary focus of the company is on the war veterans, fire-fighters, naval officers and others belonging to the defense sector ("Our Story", 2018). Moreover, as the products manufactured by the company are very expensive, therefore, the economic status of the customers also matter. The targeted customer base of the company is therefore the rich war veterans belonging to the age group of 30 to 40 years of age ("Our Story", 2018). It is to be noted that in the United States alone there are more than 22 million war veterans ("Our Story", 2018). The remark of Mark Wales is pertinent here, We want to be an uplifting source for veterans - we want to show them that we understand that its not easy to re-enter society and that its also important to take their amazing skills and put them to good use ("Our Story", 2018). The company in order to capture as well as retain the customer base provides profit margins and costing benefits to the customers. Psychological segmentation can be defined as the process by means of which the target customer base is fragmented or divided on the basis of personality traits like attitudes, interests, values, lifestyle habits and various other aspects (Husermann Schwander, 2012). The process of psychological fragmentation helps the companies or the organizations to design as well as manufacture their products and services as per the psychological needs and requirements of the customers (Gellynck et al. 2012). The company Kill_Kapture, for the manufacture of its products like Pathfinder Jackets, Kangaroo Jackets and others takes into consideration the psychological requirements of the target customer base ("Our Story", 2018). It is to be noted that the target customer base of the company is the war veterans, fire-fighters, naval officers and others defense personnels belonging to the age group of 30 to 40 years of age. It is to be noted that the owner of the company, Kill_Kapture, Mark Wales, desi gned the jackets based on the ones, which he himself used during the Afghanistan campaign of Australia, in which he participated ("Our Story", 2018). Thus, it can be said that during the process of designing of the jackets the psychological requirements of the war veterans were taken into consideration, that is, the target customer base on which the company focuses its attention. Self orientation can be defined as the process by means of which a company or an organization takes into consideration the various concepts of trustworthiness, reliability, intimacy and credibility (Righetti, Finkenauer, Finkel, 2013). There are two kinds of self orientation- low self orientation and high self-orientation (Gonzlez-Benito, Martos-Partal, 2012). The process of low self orientation is often used by the companies as well as organization to win the loyalty as well as the trust of the customers (Theodosiou, Kehagias, Katsikea, 2012). Therefore, the company Kill_Kapture uses the concept of low self-orientation to win the loyalty as well as the trustworthiness of the customers ("Our Story", 2018). It is to be noted that the company Kill_Kapture focuses its attention on the customer base of the war veterans who are in the age bracket of 30 to 40 years of age ("Our Story", 2018). There the trustworthiness as well as the loyalty of the customers becomes very important in thi s respect (Ciribeli, Miquelito, 2015). This factor enables the company to retain its customer base and at the same time to increase its profit margin (Vivek, Beatty, Morgan, 2012). Targeting strategy can be defined as the strategy by means of which the various companies or organizations select their potential customer base in order to design as well as sell their products and services to those targeted customer base (Hair et al., 2012). The targeted customer base for the company Kill_Kapture are the war veterans, fire-fighters, naval officers and other defense personnels belonging to the age group of 30 to 40 years ("Our Story", 2018). The process includes four different stages namely, selection of the population, differentiation, concentration and finally individual marketing. Therefore, if a look at the targeted strategy of the company Kill_Kapture is taken it will reveal that the company initially took the entire population belonging to the age group of 30-40 years. The next stage was the differential on the basis of their profession like whether they are civilians or defense personnels. The third stage involved the classification on the basis of income stat us. The final stage was gave the company its final targeted customer base. Therefore, from the above discussion it becomes clear that the concept of marketing strategy forms an important aspect of the various companies as well as organizations. The companies also need to take into consideration the various needs as well as the requirements of the customers for the manufacture of their products and services. The proper selection of the target customer base is also very important as the company needs to design and market their products and services as per the needs of those customers. A proper knowledge of the various targeting strategies is also very important in this regard as that enables the company to select the right kind of target customer base for their various products. References Ciribeli, J. P., Miquelito, S. (2015). Marketing segmentation by psychographic criteria: an essay on the main psychographic theoretical approaches and its relationship with performance criteria.Visin de Futuro,19(1), 51-64. Gellynck, X., Banterle, A., Khne, B., Carraresi, L., Stranieri, S. (2012). Market orientation and marketing management of traditional food producers in the EU.British Food Journal,114(4), 481-499. Gonzlez-Benito, ., Martos-Partal, M. (2012). Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty.Journal of Retailing,88(2), 236-249. Hair, J. F., Sarstedt, M., Ringle, C. M., Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research.Journal of the academy of marketing science,40(3), 414-433. Husermann, S., Schwander, H. (2012). Varieties of dualization? Labor market segmentation and insider-outsider divides across regimes.The age of dualization: The changing face of inequality in deindustrializing societies, 27-51. Our Story. (2018).Kill_Kapture. Retrieved 31 January 2018, from https://www.killkapture.com/our-story-2/ Prez, A., del Bosque, I. R. (2015). How customers construct corporate social responsibility images: Testing the moderating role of demographic characteristics.BRQ Business Research Quarterly,18(2), 127-141. Righetti, F., Finkenauer, C., Finkel, E. J. (2013). Low self-control promotes the willingness to sacrifice in close relationships.psychology Science,24(8), 1533-1540. Theodosiou, M., Kehagias, J., Katsikea, E. (2012). Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations.Industrial Marketing Management,41(7), 1058-1070. Vivek, S. D., Beatty, S. E., Morgan, R. M. (2012). Customer engagement: Exploring customer relationships beyond purchase.Journal of marketing theory and practice,20(2), 122-146.

Brandy Melville

Nature Study Themes for Spring

Nature Study Themes for Spring When spring fever hits and youre ready to get outside because youve been suffering from cabin fever for months, do it! Let nature guide your homeschool with these awesome nature study themes for spring. Birds Spring is a fascinating time to take up bird-watching and it doesn’t take much to attract birds to your yard. If you provide them with what they’re searching for, they will find you. Make sure your yard offers: FoodWaterShelter An optional bonus is to provide nest-making material. Food can be offered in store-bought bird feeders or you can make a simple homemade bird feeder out of an orange, a bagel, a plastic bottle, or a pine cone. A bird bath provides water for drinking and preening. We used a shallow dish and a pedestal intended for a potted plant to create a simple, economical homemade bird bath. Give your feathered visitors a sense of safety by placing feeders and bird baths near bushes and trees to provide a quick getaway in the event that a predator shows up. Once you attract birds to your yard, you’re ready to observe them. Get a simple field guide to help you identify the birds that visit. Keep a nature journal of your visitors and learn more about each. What do they like to eat? What is the appearance of both the male and female? Where do they lay their eggs and how many do they lay? You may get lucky and have a pair of birds lay their eggs where you can observe them, too. Butterflies Butterflies are one of my favorite springtime nature study themes. If you plan ahead, you can try raising them from the larval stage in order to observe the life cycle of butterflies. Otherwise, take steps to attract butterflies to your yard and start your observations there or take a field trip to a butterfly house. If you’re excited to observe both birds and butterflies in your yard, consider setting up separate areas for attracting and observing each. If you don’t, things might not end well for the caterpillars and butterflies that you’re hoping to enjoy. As with birds, a field guide and nature journal come in handy. Consider the following suggestions in order to make the most of your butterfly study: Discuss with your children the differences between butterflies and moths.Check out books about butterflies. One of our family’s favorites for young children is Are You a Butterfly? by Judy Allen and Tudor Humphries.Do a butterfly life cycle craft. Bees Bees are another springtime favorite for me. With plants  in bloom and pollen high, spring is an ideal time to watch bees going about their work. Help your children understand the vital role that honey bees play in the pollination process. Learn the role of each bee in the colony. As you see bees going about their work, try to take a peek at them. Are they covered in pollen? Can you see their pollen sacks? Try to arrange a trip to see a beehive in action and speak to the beekeeper about what he does. It’s fascinating to watch the bees go about their work in their hive if you have an opportunity to observe one. Learn how bees make honey and sample some. Once you’re home, try some bee-themed worksheets or bee crafts, just for fun. Flowers and Trees The new life on all the trees and plants makes spring an ideal time to begin a nature study of those in your area. We have several evergreen trees in our yard and even they are sporting new growth that novice observers like my own family can easily spot. Try the following activities this spring: Learn the difference between a conifer and deciduous, annual and perennial. Find examples of each and sketch them in your nature journal.Learn the parts of a flower. Add sketches of the examples you find in your nature journal.Choose a particular tree or flower to observe throughout the season. Sketch it each time you observe it and note the changes you see.Check out books from your library to learn more about trees. We really like Crinkleroot’s Guide to Knowing the Trees by Jim Arnosky  for younger kids. (He has a title about birds, too.) If the trees and plants in your backyard are limited, try a park or nature center. Pond Life Ponds are teeming with life in the spring and make a wonderful spot to study nature. If you have easy access to a pond, you can: Look for frog eggs and/or tadpoles. You may also be able to purchase them from a fish store to observe at home in a fish tank until they’re ready for release. Just be sure you know how to care for them and provide a rock for the young frogs to climb on as they begin to transition from tadpole to frog.Discuss the differences between frogs and toads with your kids. (And read some Frog and Toad books. Theyre family favorites!)Observe baby ducks and geese.Observe and identify the plant life around the pond.Look for signs of life in the mud surrounding the pond. Do you see any animal tracks? Pull our your field guide and try to identify them or take photos so you can try to identify the tracks once you’re back home.Observe the insect life. After a winter of being cooped up inside, you’re probably as anxious to get outside as your kids are. Take advantage of the moderate temperatures and budding life of spring to get out and immerse yourself in nature study!

Bike Thieves at Arizona State University Essay Example | Topics and Well Written Essays - 1750 words

Bike Thieves at Arizona State University - Essay Example In addition, the student is faced with a financial burden to replace the bicycle or find an alternative means of transport, and until they do they are faced with significant inconvenience in commuting from one place to another. Students are the group most highly affected by this theft, as many are low in income, and as a consequence find replacing their bicycle difficult, and may not be able to afford alternative means of transportation. Hendricks, L. (2010, September 29). Bike thieves in high gear, Az Daily Sun. This article was published in the Arizona Daily Sun, a newspaper which serves Northern Arizona and the Flagstaff district. The writer of the article was the assistant editor. As a consequence of the source of the information, it can be considered to be reliable and well researched because there are standards required of any reporter publishing in a newspaper. The author reports on the role that is played by the police in recovering bicycles stolen from Northern Arizona Unive rsity and an approach to reduce the number of bicycle thefts that are occurring. Thefts are common at the University, so much so that the police department has a separate category to track these as for other thefts. Officer Jerry Rintala comments that most thefts happen as a consequence of owners not locking up their bicycle as they only plan to be gone for a short period of time, or using poor quality locks, which are easy to remove with the use of bolt cutters. In an attempt to reduce this, the police and University security have initiated a campaign across campus to inform students about the benefits of using quality locks and keeping their bicycles locked when they are not in use. As it is a crime of opportunity, this has the potential to greatly reduce the number of bicycle thefts that are occurring. In addition, a bicycle registration service has been brought back to campus which is free to all student, faculty, and staff at the University. This involves registering the physic al description and the serial number of the bicycle, as well as a photo if desired, with the police, allowing them to identify the bicycle if it is found. The combination of these two techniques should result in the significant decrease in the number of bicycles that are stolen and an increase in both the likelihood and the speed in the bicycle being returned to its owner. Crime Prevention Unit. (2011). Don't let your bike get ripped off. Theft Prevention Retrieved October 13, 2011, from http://www.tempe.gov/cpu/bike%20theft.htm This article was published online on the website for the City of Tempe, Arizona, under the section of the Crime Prevention Unit, theft prevention. There is no author given for the short article, however, the fact that it hosted on the government website indicates that the tips which the articles give are in line with the standards recommended by the city authorities. Furthermore, the fact that the article is hosted on the Tempe City governmental site indicat es that the statistics that are given are likely to be correct. The City of Tempe has had severe problems with bicycle theft, with more than 650 reported stolen in 2010 alone. Like the Arizona State University, many of the thefts were a consequence of the bicycles not being locked. The city offers registration of bicycles through bicycle stores rather than through the police, with the aim of identifying the ownership of bicycles if they are recovered.  

Safety and security of public transit Research Paper

Safety and security of public transit - Research Paper Example Access to jobs, healthcare, and other services hinges upon access to reliable, affordable, and efficient public transit for masses. The increased use of public transit in both developed and developing countries show that people clearly value public transit. The availability of public transport is quite important for people with limited incomes. Public transit has its own importance. It can strengthens the economy, creates jobs, reduces traffic congestion, travel times and air pollution in case of rapid transit and save energy and oil consumption, if public investments are increased in this area. Today, transit system development is being used as a tool to encourage business growth, reduce sprawl, create a sense of community, rejuvenate obsolete towns and declining cities, and also enlargetax revenues for the authorities. Scale of the issue: Safety and security must have equal consideration along with economic and environmental aspect no matter what transport mode is being used. An ac cident caused by a bit of negligence reduces confidence in the safety of transport system. Accidents can lead to injuries and deaths and so does massive environmental changes takes place due to it. Significant commercial and financial consequences are likely to happen. Matters are often brought before courts and a criminal prosecution takes place which not only ruins one’s career but their life’s as well. Worldwide there are estimated to be approximately one million road accident casualties each year and around 10 million people are injured, many with long term disabilities (World Health Report 1999). Accidents are usually a combination of unrelated events and in many modes human element is the significant in this casual chain. People rarely make mistakes intentionally but these unintended mistakes and blunders lead to huge consequences for which someone has to pay the price of it. Most important transport problems take place when transport systems for any reasons is n ot ablesatisfy the requirements of mobility and such problems usually takes place in urban areas where there is large density. Productivity of any nation today is largely dependent on the efficiency of its transport system. This is because today transit system is required to move labor, consumers and goods from multiple sources to multiple destinations. In most parts of the world especially in developing countries public transit systems are either over or under used (Mitechelle, Daniel, 2005). During peak hours public transit system has to cope with the large amount of potential passenger while this creates a discomfort among the passengers due to the large crowd. Transport services are unable to cover their operating costs at times due to low fare rates this makes them financially unstable and infeasible. Every public transit systems cannot generate sufficient income to cover its operating costs although numerous efforts have been done to cover the operating costs like cross-financ ing and provision of subsidies from the government. Some public transportation is quite expensive e.g.taxis, airports supershuttles and these are used for limited purposes. People prefer to use bus or rail as the transit system. One factor thatinfluences the degree to which the public will use mass transit is reliability. Reliability is associated with labor relations. Strike on

Crouching Tiger Hidden Dragon Movie Review Example | Topics and Well Written Essays - 750 words

Crouching Tiger Hidden Dragon - Movie Review Example Crouching Tiger Hidden Dragon From the Chinese cultural perspective, the theme of enlightenment refers to the empowerment and mastery into many realms, and in the context of this film, it involves detaching human attachments and achieving emptiness. This theme manifests through the two main characters of Li. The film contrasts the reality of human attachments and its significance in life with that of the emptiness which can lead to enlightenment. That is, the film views the human life as an illusion and detachment as the ultimate way to enlightenment. In the film, Li mentions his attachment to the world as an illusion thereby implying the need for emptiness for attaining the real enlightenment. According to this concept of emptiness, once a person is able to see or feel nothing of the world, then he/she can truly possess the things that are real, which would pave the way for enlightenment. This concept is similarly focused in the film, The Matrix, which represents enlightenment in a modern sci-fi dimension. The f ilm relies on the doctrine of Sunyata, or emptiness, which means everything in the world undergo constant suffering and so breaking free from it facilitates the soul to become enlightened. The director gracefully features the theme of love and even embraces a gentle romantic humanism as a result of failing emptiness. Although, as above-discussed emptiness can lead to enlightenment, when there are love feelings or attachments then emptiness is not possible thereby impeding enlightenment as well.

Copyright Laws in Education

Copyright Laws in Education Abstract This paper is to give information on the copyright laws, Fair Use Act and the obligation of the classroom teacher to follow copyright laws. Within the paper, you will find different copyright laws and the reflection of that case or law. Lastly, you will read how important it is for teachers to understand copyright laws and how they can affect the teacher. I hope this paper gives the information needed to give the basic of Copyright Laws and background to the development of the Copyright laws. According to the Association of Research Libraries, the history of the Copyright law originated with the introduction of the printing press to England in the late fifteenth century (ARL 2017). Due to the rising number of printing presses, publication needed to be controlled. Across Europe, book growth exploded and there was an immediate need for protection of the rights of both the author and publisher from the earliest of literary pirates (HOC PP1). Per De Montfort University, copyright is a term used to define the legal property right subsisting in various works which result from the intellect of the creator. There were many laws created for copyright to not happen: 1787- U.S Constitution, 1790- Copyright Act, 1853- Stowe Vs. Thomas, 1891- International Copyright Treaty, 2005- Family Entertainment and Copyright Act. These were passed to ensure that no person was accused of copyright infringement. History of Copyright Laws Why they were passed A few laws that I will share are: 1787, this was when the acknowledgement of copyright was placed into the United States Constitution. According to the U.S Constitution, it states that the authors and inventors would have their work secured for a limited time and could be renewed every fourteen years (ARL.org). In 1790, the first copyright law was passed, this secured maps, charts, and books of authors. According to the ARL, it granted American authors the right to print, reprint, or publish their work. For the next copyright law, I wanted to share Stowe vs Thomas in 1853. I love books so why not share a case that shows how copyright laws affect individuals. Harriet Beecher Stowe sued a German publisher by the name of F.W Thomas (ARL). Beechers book, Uncle Toms Cabin, was translated into German and sold in the United States without Beechers permission. So, even though you did not take the words to make them your own, there are still consequences for the actions taken. As shown on ARL .org, copyright can happen to anyone and anywhere. With that being said, profits could not be made in European countries. Authors, publishers and printers joined together to support international copyright (ARL, Vaidhyanathan 50-55). Now for the last one that everyone knows and see every time they watch a movie. Per ARL, the Family Entertainment and Copyright Act was enacted in April of 2005. This copyright law was created to give criminal penalties to individuals who may have recorded a movie while in the theater or those who may stream movies illegally. These laws were passed to ensure safety to not only authors, and publishers but also to ensure that individuals do not face future criminal charges. Fair Use Act How it applies to Teachers What is the Fair Use Act? According to the OCPS.net, Fair Use lets copyrighted material be used under certain guidelines, without the copyright holders permission, for purposes such as news reportings, teaching, research, criticism and parody. As far as teachers are concerned, though the Fair Use Act is in place, they should still consider taking the appropriate actions when using information that does not belong to them. Classroom teachers often photocopy readings and worksheets. Did you know that it could be copyright infringement if you make too many? According to Brighthub Education, if you are sued for copyright, you can use the Fair Use Act to your defense. The court would use the following factors: The purpose and character of the use The nature of the copyrighted work The amount and substantially of the portion used The effect of the use upon the potential market for or value of the copyrighted work. Teachers Ethical Obligation to follow copyright laws According to Auburn.edu, teachers are constantly faced with opportunities to uphold or violate copyright laws. As an educator, you are to be professional and uphold your duties are a professional educator. One of the consequences could be termination of your job if you are found guilty of copyright infringement. It is important that teachers are aware of what constitutes Fair Use and abide by the rules set forth by their school system (University, 2017). Teachers are at the center of growth of technology. Teachers are faced with so many problems related to copyright laws. (University, 2017). As per Auburn.edu, teachers must be the role model for their students and educate them on copyright laws and what they can do to avoid copyright infringement. We as future educators, are the heart and soul of children learning. We give them the skills they need to use in life and to further their education. Throughout school, students will continue to write essays and be state tested on how they write. They want to give forth their best effort, as their teacher, you are the one who gives them this skill. Part of my personal ethics as an educator, I will strive to give my children the correct knowledge not only for everything education but copyright. References (n.d.). Fair Use | Association of Research Libraries ® | ARL ®. Retrieved February 22, 2017, from http://www.arl.org/focus-areas/copyright-ip/fair-use#.WK2_djsrLIU Copyright and Fair Use for Teachers. (n.d.). Retrieved February 22, 2017, from https://www.ocps.net/lc/east/htc/mediacenter/Documents/FairUse. Explaining Copyright Law and How It Applies to Teachers: What You Need to Know About Fair Use, Making Copies More. (2015, August 31). Retrieved February 22, 2017, from http://www.brighthubeducation.com/teaching-methods-tips/6623-understanding-copyright-law-and-fair-use-for-teachers/ Home. (n.d.). Retrieved February 22, 2017, from http://www.historyofcopyright.org/index.html Welcome to the Digital Citizenship. (n.d.). Retrieved February 22, 2017, from https://www.auburn.edu/citizenship/index.html

Essay --

Sleep deprivation is a common condition that occurs if you don’t get enough sleep. In case of sleep deprivation people have trouble falling and staying asleep for a long period of time. In order to understand how serious sleep deprivation can be, one must need to know causes and consequences of sleep deprivation, how much sleep do we need? What does sleep do for us? And how we can cure sleep deprivation. Each year at least 40 million Americans suffer from long term, persistent sleep disorders, and an additional 20 million experience occasional sleeping problems. About 60 million Americans a year have insomnia and it tends to increase with age and affects about 40 percent of women and 30 percent of men. It is estimated that 18 million Americas are suffering from sleep apnea, 12 million have RLS, and 250,000 are affected by narcolepsy. Adults typically need between 6 and 10 hours of sleep per 24 hour period, and most people need approximately 8 hours of sleep per day. Infants generally need about 16 hours per day; whereas, teenagers require 9 hours on average. In the first 3 months of... Essay -- Sleep deprivation is a common condition that occurs if you don’t get enough sleep. In case of sleep deprivation people have trouble falling and staying asleep for a long period of time. In order to understand how serious sleep deprivation can be, one must need to know causes and consequences of sleep deprivation, how much sleep do we need? What does sleep do for us? And how we can cure sleep deprivation. Each year at least 40 million Americans suffer from long term, persistent sleep disorders, and an additional 20 million experience occasional sleeping problems. About 60 million Americans a year have insomnia and it tends to increase with age and affects about 40 percent of women and 30 percent of men. It is estimated that 18 million Americas are suffering from sleep apnea, 12 million have RLS, and 250,000 are affected by narcolepsy. Adults typically need between 6 and 10 hours of sleep per 24 hour period, and most people need approximately 8 hours of sleep per day. Infants generally need about 16 hours per day; whereas, teenagers require 9 hours on average. In the first 3 months of...

High School and Competition Essay

Competition makes people try to be better than others and forces them to beat themselves. People will work on giving their best; therefore, they will always make their best effort. As a result, success will come. People will never stay the same when forced to compete; they will become better, improving themselves to be the best they can be. Cooperation is important, I can realize that, but isn’t the recipe to succeed. As you help other ones, they will help you; however no one can make you successful; success comes through individual determination. Cooperation makes you focus on the group, not in your objective that is to succeed. Cooperation could be helpful, but without competition it makes them forget where are you going to and where you want to get to while competition provides the opposite. An example of why competition grants more success than cooperation relates to children. In a world where competition is appearing more frequently, children must learn how to assert themselves. Although cooperation is taught in elementary school and used throughout their grade school lives, it doesn’t teach the child that in the real world, competition is used to determine whether they get a job or what college they go to. Obviously, cooperation helps a child develop social skills, but competition develops a drive to do better and succeed in everything that they do. The idea of competition will bring some benefits such as independence and self-confidence in their character and will develop as an important part in their future. Achieving success in competition is also prevalent in admission factors for colleges. As the rate of people that are going to college rises, so does the competition that helps you get into those colleges. For this, cooperation does not get you anywhere when going to college. Competition helps because it is based on many factors: GPA, SAT, extracurricular activities, and community service. These factors are not achieved by cooperation, but by individual determination. This makes applicants competitive to get into colleges. As a result, the more competitive you are, the greater the chance that a good college will accept you, and a greater chance that you will succeed in life. In conclusion, competition gives a person a greater chance at succeeding at life than cooperation. Without competition, everyone is the same and everyone lacks individuality. However, with competition, people are given the opportunity to rise above a person who is not achieving and eliminates equal academic standards. It lets people go above and beyond and gives the person more room to see more opportunities.

The Examined Life

The Examined Life When it comes to defining the philosophy of nursing science, one can be certain that a lot of debates are expected. Because of the specific nature of the issue and a lot of aspects which the philosophy of nursing science involves, the definition is rather hard to provide.Advertising We will write a custom essay sample on The Examined Life specifically for you for only $16.05 $11/page Learn More However, taking a closer look at some of the most prominent works in the given sphere, comparing and contrasting these works and analyzing the differences, one can possibly come to a certain conclusion about the definition of the philosophy of nursing science. With the help of Gaarder’s book, Okasha’s article and the movie known as The examined life, the definition of the philosophy Ð ° nursing science can be found. Speaking of the movie, one must mention that it offers a very specific interpretation of the philosophy of nursing science. One of the most spectacular things about the movie is that it goes beyond academic articles and takes the audience into the real life. Thus, the existing nursing theories and concepts are applied to practice. Moreover, the movie stretches the issue even further, introducing a global aspect of fellow citizenship into nursing (Mann, Basmajian Taylor, 2008). The movie reveals the nursing process in action, showing the way every single detail factors into the huge mechanism of nursing techniques and interventions. Therefore, the movie provides a practical experience which completes the philosophy of nursing when combined with theory. As for the book which was written by Gaarder and Moller, one can claim with a certain amount of certainty that it does relate to the issue of nursing philosophy, though rather loosely.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Despite the fact that the plot revolves aroun d a little girl and her grown-up pen friend who helps her dive into the depth of philosophical knowledge and has actually little to do with nursing, the given novel can be considered an important contribution to understanding the philosophy of nursing. To start with, the book offers ample opportunities for the readers to understand key philosophical principles better. In addition, the novel can be somehow related to the issue of nursing as well, since it renders the concept of caring to a certain extent. However, the novel addresses the issue in the context of the present-day feminism: She is immanent, which means she wishes to be where she is. She will therefore nurture her family, care for the environment and more homely things. Nowadays we might say that women are more concerned with feminine values than men. (Gaarder Moller, 2007, 190) Finally, Okasha’s Philosophy of science must be mentioned as well. Though, much like the previous source, it also makes the reader dwell on philosophy in general rather than on the philosophy of science, it also helps understand the basic philosophical premises. Therefore, nursing can be placed in the philosophical context with the help of Okasha’s work. In addition, to prove his point, Okasha uses two examples which are taken from medical cases (Okasha, 2002). Hence, Okasha helps locate nursing in the realm of philosophy. Speaking of the book in a more detailed manner, one must mention that it actually is a very special work. Not only does it stand out on its own merits, but also differs from the rest of the novels of the same genre, as well as the academic books written on the same topic. In a way, the book reminds of the movie much, since both take a scientific issue and make the audience see it from an everyday perspective. Making theory and practice mix, the movie and the book allow to approach academic issues rather easily. However, there are also a number of differences between the two.Advertising We will write a custom essay sample on The Examined Life specifically for you for only $16.05 $11/page Learn More As for the movie, one must admit that it relates to the issue in question very closely. While The examined life cannot be described as a scientific documentary, since it avoids resembling an academic research, the movie still offers a decent report on the specifics of the profession, the essence of nursing and the significance of treatment. Basically explaining that nursing allows people integrate into society, starting from the moment of their birth to the point where senior citizens need enough help to remain socially active, the movie sheds some light on the specific mindset which the employees of the nursing service must have. Hence, it can be concluded that the philosophy of nursing science embraces the issues which relate to several concepts, involving the moral issues concerning the need to help people integrate back into society, health issue s, i.e., taking care of the people who are unable to provide for themselves, research issues, which involve creation of new intervention methods and the development of new theories, and a number of other problems. Offering to consider the issue from several viewpoints, the philosophy of nursing science helps approach the problem from several aspects, thus, allowing for various points of view. Hence, objectivity in nursing is achieved and unique solutions to the emerging problems are provided based on the previous experiences. Reference List Gaarder, J. Moller, P. (2007).Sophie’s World: A novel about the history of  philosophy. New York, NY: Berkeley Books. Mann, R., Basmajian, S. (Producer) Taylor, A. (Director). (2008). The examined  life [Motion picture]. New York City, NY: Zeitgeist Films.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Okasha, D. (2002). Philosophy of Science: A very short introduction. Oxford, England: Oxford University Press.

Baseball Magic and its Relation With Other Rituals for Luck Essays

Baseball Magic and its Relation With Other Rituals for Luck Essays Baseball Magic and its Relation With Other Rituals for Luck Paper Baseball Magic and its Relation With Other Rituals for Luck Paper The enlightening article â€Å"Baseball Magic† by George Gmelch (1992) relates the rituals practiced by ballplayers before, during, and after a baseball game with the cultural practices found in different cultures across the world. One such culture, as mentioned by Gmelch (1992), is practiced by the Trobriand Islanders who perform certain rituals in order to bring luck to their daily catch (of fish). Relating it to baseball, the two places where the Trobriand Islanders fished are associated with the three important aspects of the game: pitching, hitting, and fielding. In that sense, lagoon fishing is   associated with fielding since it uses skill rather than luck, while open-sea fishing is associated with pitching and hitting since it relies more on luck. Ballplayers practice different rituals that they assume to have brought luck upon them in the past, when they had a good game. Due to the results of each game, Gmelch (1992) claims that ballplayers would ponder on what they might have done that brought them good or bad luck, and later on, they would turn it into a ritual or cast them off as a taboo. They would also practice apparel fetishes that they believe would bring them immense luck. It has also been mentioned that according to B.F. Skinner, these attitudes and practices stem from the results of each game, wherein ballplayers would associate their performance with their daily routines (Gmelch, 1992). The article primarily relates the importance of cultural practices across the globe to the people who practice them. The game of baseball was given an example to associate the rituals importance for the players who perform them with these cultural practices. Baseball is a game of both skill and luck wherein the players would rely more on the latter rather than the former. These rituals give them strength and confidence, intensifying their skills. Similar to these ballplayers are the warriors who practice a certain ritual to provide them with better protection and courage in battle. The article also gives a detailed example of the importance of rituals for people who practice them. Certainly, these rituals intensify the attitudes like confidence and courage. However, the article could have also provided an opposing argument to the whole topic, as it could also mean that these rituals are just mere exaggerations of the ballplayers superstitious mentality about luck. These rituals may have all been their learned set of skills that provide them with the results that they want. With an opposing argument, the whole article could have further explained the importance of such rituals for players, as well as for the whole culture of baseball and its fans. Reference Gmelch, G. (2000). Baseball magic. McGraw-Hill Contemporary Learning Series. Retrieved June 8, 2009, from dushkin.com/olc/genarticle.mhtml?article=27128

What are the implications for social policy in an age of austerity Essay

What are the implications for social policy in an age of austerity - Essay Example All these measures, eventually, have an impact on the socio-economic environment. Social policy has been identified as the need to alter the social order by trying to modify the market forces in place, and redistributing some of the resources an economy possesses (Krugman 2012). This paper will examine some of the implications, and how governments are handling the situations in their countries. Governments around the world are looking out for the interests of their nations by implementing some of these measures. However, many economists believe that these strategies and policies might damage the social environment, in the long run. The future of economies, around the world, is at the mercy of these policies and strategies (Kilkey, Ramia & Farnsworth 2012). The austerity policies might be reducing the deficit budgets that these economies have suffered. However, many folks believe that, the scarring effects in the many regions where these cuts occur will be much worse (Pierson 2001). This is the problem with looking at the situation for the short term period the economies are facing (Exadaktylos & Zahariadis 2012). Britain is a perfect example of a nation that is experiencing these policies. Greece is known to owe Germany a tremendous debt, and is also implementing these strategies. These strategies come with a number of implications in the manner and way of life of individuals in these regions (Pierson 2001). One of the ways folks may be affected is through the medical care they receive. The governments in many regions, especially first world countries, offer their citizens universal medical cover. The quality of this insurance cover may reduce, thus; prove a daunting task to acquire the most basic medical attention (Kilkey, Ramia & Farnsworth 2012). In many areas, this may not be a problem. However, in countries where a majority of individuals are living below the poverty line, medical attention

Competitive Advantage Case Study Example | Topics and Well Written Essays - 2000 words

Competitive Advantage - Case Study Example In such a scenario the firm will be able to sustain its competitive advantage. This becomes a great advantage to the company since it enjoys a long - term advantage free from imitations. No matter the magnitude of competition a good sustainable competitive advantage prevails. (Collis and Hussey, 2003) 1) The market positions - Under this we have the company's structural assets, financial, reputation assets, and lastly technological assets. All these assets can greatly determine the performance of a given company. followed. These guidelines help in the development of the firm and highly determine the competitive advantage of the firm compared to other firms. If a company takes the right path of the development track then it is likely to have a sustainable competitive advantage over the other companies and vice versa. Rolls Royce has various sources of competitive advantage some of which are similar to those practiced by Tesco while others are different. The company has introduced a reliable business approach that has assured consistency and wealthy business. (Gilbert, 1999) The company is applying merging and acquisition as a strategy for example the acquisitions of Cooper Energy Services, Allison Engine Company Vickers among others have helped the firm in creating new business opportunities for its marine, civil energy and defence industries. This has also widened its range of products thus creating new markets for the products. The company has a management team that takes care of all the customers requirements, attends to them and ensures that all customers are satisfied. All the company's planned goals are well delivered on the line of recruitment, the company has filled the senior management positions with new human force thus injecting fresh ideas in the company, two third of these senior management team are selected from within the company, they therefore know how the company runs while a third are recruited outside the company who bring new notions and suggestions on improving the company's business activities. (Gilbert, 1999) The company has got strategy of increasing the sales volume. New and modern engines have been delivered with boosted ripeness in the bass of installation. Overhaul and repair activities have also received a tremendous growth following the company's increased technological levels attached to the production of quality products. The company has realized increased assortments on its services. This had made its customer base to increase a thing that gives it competitive advantage over the other firms. Investing in new civil engines and the capability of powering a broader range of aircrafts has given it some competitive advan

Global competitiveness of the company Unilever in Pakistan Research Paper

Global competitiveness of the company Unilever in Pakistan - Research Paper Example The government has developed the policies which could keep the costs of production low thereby, providing benefits to private sector. However, legal framework of Pakistan is very weak because of ineffective policies and weak regulatory structures (Asian Development Bank). Infrastructure Resources in Pakistan are limited and the country’s infrastructure needs are massive. It is because of the limited fiscal space and huge gaps in capacity of public sector to develop infrastructure (IPDF). With the increasing multinational companies, a significant development has been observed. However, infrastructure ratings are mixed such as low rank in electric supply and telephone lines and better rank on transport and railways infrastructure (Asian Development Bank). Macro-economy Table shows that GDP growth of Pakistan is 4.1 percent in 2010 as compared to 2.1 percent in 2009. In 2007 the GDP growth rate was 7.0 percent and in next few years it declined significantly which reflects the imp act of global financial crisis. Exchange rate of Pakistan Rupee is Rs.86.21/1$ in 2010 as compared to Rs.60.16/1$ in 2005. It means that Pakistani Rupee has declined significantly against dollar within a period of five years. Inflation has increased from 9.3 percent in 2005 to 12.90 percent in 2010 (Board of Investment: Government of Pakistan). Pakistan economy has faced two major natural disasters in the past few years including massive flooding and earthquake. Because of poor infrastructure and construction, such disasters actually hurt the Pakistan economy. According to CEO, Ehsan Ali Malik, full-year sales target of Unilever declined by 7 percent in Pakistan because of floods (Sharm). Table: Economic Indicators of Pakistan Source:... Global competitiveness of the company "Unilever" in Pakistan Pakistan economy is facing significant challenges because of security concerns and macroeconomic deterioration. Since private sector plays a very critical role in supporting the overall economy therefore, Pakistani government supports and attracts private sector investments. The government has developed the policies which could keep the costs of production low thereby, providing benefits to private sector. However, legal framework of Pakistan is very weak because of ineffective policies and weak regulatory structures. Resources in Pakistan are limited and the country’s infrastructure needs are massive. It is because of the limited fiscal space and huge gaps in capacity of public sector to develop infrastructure (IPDF). With the increasing multinational companies, a significant development has been observed. However, infrastructure ratings are mixed such as low rank in electric supply and telephone lines and better rank on transport and railways infrastructure. Unilever has been pursuing very aggressive marketing strategies. Since company has developed huge range of products and most of the customers are not even aware of the products which belong to company. Therefore, company should develop advertising strategies that promote company image with products and sales should be promoted by attracting the customers to believe in Unilever.

How American football works Essay Example for Free

How American football works Essay Football, also known as American football, is a team game that combines strategy and physical play. The object of football is to advance the ball up the field by running and passing the ball, and scoring a touchdown by crossing the ball into the end zone. Professional football, high school football, and college football are all highly popular spectator sports in the United States. Football History Football originated from a primitive game of rugby played in America in the 1840s. In 1880, Walter Camp, considered the Father of American Football, exchanged the traditional rugby scrum for a line of scrimmage. In 1882, the four down system was introduced to negate Princeton and Yales strategy to hold the ball without trying to score. The following year, Camp reduced the number of players to eleven, and introduced the seven-man offensive line, with a quarterback, two halfbacks, and a full back. The first professional game was played in 1895. The National Football League (NFL) began in the early 1920s. Today, football is one of the most popular sports in the United States. Football Rules Football is played by two teams, with eleven players from each team on the field at a time. A football field is 120 yards long and 53 1/3 yards wide, including a field of 100 yards and two end zones of ten yards each. A game of football consists of four 12-15 minute quarters, depending on the level of play. The game begins with a coin toss. The winning team gets to decide if they would like to receive the ball, or which end of the field they would like to defend in the first half. One team then kicks the ball to the other team. A kick off occurs at the beginning of each half, and after every score. The team that takes control of the ball has four attempts, called downs, in which to advance the ball ten yards. When the offense succeeds in gaining ten yards they receive a new set of downs. If the offensive team fails to gain ten yards after four plays, the other team gets possession of the ball. The ball is put into play by a snap, where the center passes the ball between his legs to the quarterback. The quarterback then has the option to throw or run the ball. Once the quarterback passes the line of scrimmage (an imaginary line across the field from where the ball was snapped), they can no longer throw the ball forward. A down ends when: The player with the ball is tackled to the ground, or has their forward motion stopped by the opposing team; A pass is thrown out of bounds or hits the ground; The ball or player with the ball goes out of bounds; A team scores. An official blows their whistle to signal that a down is over. A change of possession occurs when: A team fails to gain ten yards after four plays; A team kicks the ball off after a score, or at the beginning of a half; A team chooses to punt the ball; A player from the defensive team catches a pass in the air (interception); An offensive player drops the ball after displaying they had possession and a defensive player recovers it (fumble). After a kickoff, punt, interception, or fumble, the ball is live, and the team gaining possession can run with the ball up field. A touchdown is worth six points. A team scores a touchdown when a player runs into or catches a pass in the opponents end zone. After scoring a touchdown, a team has the option to attempt an extra point by trying to kick the ball through the upright. Teams can elect to go for two points and attempt to drive the ball into the end zone on one play, starting from the two or three yard line (depending on level of play). A team scores a field goal, worth three points, by kicking the ball over the crossbar and through the goal posts. A team scores a safety, worth two points, if an opposing player is downed in the end zone. The team with the most points at the end of the game wins. Football Tips Good football players are agile. Agility drills include: jumping rope, running through tires, and jumping over cones. There are a variety of lesser contact versions of Football available. Tackle Football is the sport practiced by major professional leagues such as the NFL, but flag football and touch football are varieties that allow the player to be tackled by either touching with two hands or pulling a piece of ribbon or flag off the opposing player. This also allows for Co-ed or womens teams to engage without fear of injury. Football Equipment Football requires each player to have a helmet, shoulder pads, football pants, cleats, and a mouth guard. The game is played with a spheroid shape leather ball. A football is 11 inches long and 22 inches in circumference in the middle.

Approaches Towards Dementia Care

Approaches Towards Dementia Care Peter John Ignacio Jael Wafula Support Planning for Geriatric Health Conditions Introduction Today, our society consists of increasing number of people aged sixty five and over. This is the result of the baby boomer effect in which post world war two children are now in the latter stages of their lives. It is believed that institutions which are inclined in supporting the elderly have to be experts in the health concerns that goes along with ageing. There can be a variety of health conditions an old person can have, these include, but not limited to, hypertension, diabetes, arthritis, osteoporosis, vision and hearing loss, skin changes, and mental, emotional and psychological changes. The latter, being the focus of this paper, is mostly referred to as the main concern of the elderly not only here in New Zealand but most of the elderly all over the world. Topics involving this will be examined in this paper, such as, the differentiation of person centred approach and non-person centred approach in care of the elderly, techniques in meeting the fluctuating abilities and needs of elder people with conditions in mentation, impacts of cultural diversity and impacts of health sector standards on the person-centred model of managing individuals with cognitive difficulties, like dementia of senior members of the community and other geriatric related health conditions. Person-centred approach First to be examined is the person centred approach which is focused on the elderly person, individual resident, if in a rest home setting; a particular patient, if in a hospital setting; or the senior citizens, in society as a whole. It is the principle of knowing the person being cared for, comprehensively, not only the health concern or the disease that they have. People even in the advance stages of their lives have the right to be treated with respect and dignity. To do this, it is paramount to know the person as who he or she is and how he or she would like to be treated. First and foremost is knowing the name of the patient, resident or any individual being cared for. This is the basic thing to know by heart and not to be undermined. It is easy to forget names at times but it is important to make sure to know and remember names of persons being cared for especially the elderly. This can be done by regularly checking the charts or records of clients and using their names when c ommunicating with them on a daily basis. In turn, this can help in remembering and fully knowing the clients’ names and even furthering the caring relationship between the carers and the people being cared for. In addition to that, knowing clients’ personality and the activities they usually do would definitely help in establishing an outstanding relationship. Things like, hobbies, routines and favourites of the elderly are always good to know especially if they are residing in a facility that would benefit from these personal information for the continuity of care and to have harmonious client carer relationship altogether. In this way, satisfaction of elderly clients would be maintained and honoured. For elderly clients with dementia or similar health conditions, it is also indispensable to protect their rights. Western countries, New Zealand included, and other developed nations are very strict with regards to this. Clients, whatever their age is, should be treated and cared for in accordance to the bill of rights that everyone should respect and pay attention to, especially when caring for elderly clients. Included in this bill is the right of privacy. Privacy is still very important when caring for elderly clients. They are still fully aware of their surroundings and the things that make them uncomfortable should be avoided. The right of choice is also another factor that should be maintained in the life of the elderly. This means that clients have the right to choose of any aspect of their care. They are free to prefer being independent and to preserve their autonomy in everyday decision making, and of course the freedom from coercion or unconsented experiment or study that may be performed for the advancement of the geriatric medical field. Non-person-centred approach On the other hand, the non-person-centred approach to dementia and other advanced age related health concerns have a different precepts or premise. There are two common theme considered in the said approach. These are institution perspective and bio-medical perspective. The first one being focused in the welfare of the facility as the name implies. The reputation and the credibility of the institution is utmost important and to maintain a good image to the public, and perhaps to retain the funding provided by the government, institution perspective oriented facilities make sure that the elder clients are well taken care of. While the second one which is bio-medical perspective has its attention directed with the physical anomalies that elderly clients have. The main objective is to treat the disease and prolong life, which sometimes may overlook the most important factor in caring for the seniors, the getting to know part and truly addressing the needs of the clients not just the phy sical or bio-medical needs but the one that matters the most for clients of the said age group, the social and psychological aspect. Techniques used to meet needs of individuals with dementia and common geriatric health conditions To address further the needs and concerns of the senior citizens, there are some techniques used in various healthcare fields and facilities. The first to be discussed is the reality-orientation approach. This is about informing the clients of the current happening or event in the environment. For example, reorienting elderly of the time, date and place where they are at. This technique is very helpful in eliminating confusion and promoting clients’ confidence in performing activities for the day. In addition to the said events to be reoriented, familiar people and family members would facilitate better memory for the elderly. By seeing their relatives or hearing their names and stories about them, clients’ memory will be stimulated hence, vastly promotes confidence and lessen confusion and disorientation. Furthermore, the simplest but most important way to reorient clients is sometimes forgotten, this is using clients’ names always when communicating with them a nd informing them of activities they need to participate with for the day. For example, when entering a client’s room for his or her breakfast, a carer should knock on the door and politely call the client’s name to wake him or her up and encourage him to eat breakfast and to do succeeding client activities for the day. This will then make the client aware of his or her own surroundings and activities to be done. Therefore giving them confidence and feeling of self-worth. The next technique which is gaining popularity is the validation approach, it is inclined with accepting the client, understanding and somehow putting one’s self into the shoes of the clients. By doing this, elderly clients will be more responsive to interventions, they will be more active in communication and therefore will be more happy and contented. By agreeing to them and not contradicting their understanding of things it will be easy for the carer to redirect and divert the attention of the elderly to the right path or correct thinking. Thus, frustrations that may lead to depression would be minimized or even eliminated. Third technique is called assistive technologies. This is all about innovation and creativity being applied for not only practical but most importantly, for humanitarian cause. In this technique, modern equipment that can be used in everyday life are designed to promote independence, reduce risks and improve the quality of life of not only elderly clients but younger people with disabilities as well. Good examples of these technologies applied for the benefit of the elderly are clocks and calendars that have particular properties to prevent disorientation to time and date. Another are locator devices, these can be in a form of key ring or Velcro belts and bracelets that clients can wear and can be activated in cases of wandering and being lost. There is another type of elderly friendly technology that is very useful in ensuring safety and security for clients who are living by their own. This is called â€Å"Telecare†. It utilizes sensors that are installed around the clientâ €™s home and connected to a telecommunication device. This amazing technology detects environmental changes inside the house, such as, extreme temperatures, floods and even gas leaks. It also senses the client’s movements. For example, if the client is often getting up at night to go to the toilet or if there are risk of falls, this are detected by the sensors and appropriate communication will be submitted to the nominated person. These various forms of technologies prove to be very helpful in keeping the seniors safe and secure while maintaining their need to be independent and fully functional on their own (Alzheimers Society, 2015). Forth to be examined is the reminiscence techniques. The premise of having psychotherapeutic measures that pertains to the life story of the elderly and how they lived their lives, focusing on the good and minimizing the regrets and resentments from previous events in the old persons’ lives. This approach is proven to improve clients’ mood. Cognitive ability and over-all well-being for clients with mild to moderate dementia. In some way it is inclined and similar to reality orientation approach in aspects of involving relatives and family members who are very close to the client and even those who played enormous roles in the life of the elderly in the past. This will lighten their days knowing that they still know and remember such important events and people. This in turn, will give empowerment, independence and autonomy in accomplishing everyday tasks, as aimed by other techniques of meeting senior client’s needs especially ones with dementia and similar cogni tive difficulties (The Institute of Research and Innovation in Social Services, 2015). Lastly among the techniques utilized for elderly clients, there is the holistic approach. This is mainly involved in simple things that comprises the totality of a client’s life. Included in this approach is the environment of the client. Basic things such as how furniture are arranged, proper lighting at home, reduction of clutters and other potential hazards to the elderly would vastly improve the way they live and can minimize or even eliminate accidents that most of the senior people dreaded. Sometimes this fear of mishaps may cause lack of confidence in doing activities on their own, hence, leading to sedentary life style. This then would have a negative impact on clients’ over-all health and may contribute in further deterioration of physical and psychosocial well-being. To alleviate this and supplement the environmental modification, it is invaluable for the carers to have effective communication with the elderly so that techniques of care will yield favourable o utcomes. Communication can be in a verbal or non-verbal form. It should be assured that both modes of communication are comforting and not threatening to the elderly. The clients will be more compliant and will be more participative in care and activities if carers use proper, polite and effective communication. In addition to environment and communication, there is the aspect of nutrition and engagement to physical activities for the elderly clients. With older clients, nutrition and hydration is very important to maintain good health and avoid discomforts. For example, discomforts caused by difficulty in elimination or constipation. By providing clients with high fibre diet and encouraging them to increase fluid intake, the said discomfort can be significantly reduced. Finally, it is also a must to engage elderly clients in regular physical activities. Every morning exercises, brisk walking around the facility and simple games with balls and hoops can be of great help for the seni ors in stretching their muscles and moving their joints. This will give clients time to spend to socialize with other clients, carers and their family, avoid boredom and minimise development of challenging behaviours. Impacts of equality, culture and diversity on provision of person-centred approach The most observable impact of culture, diversity and equality on person-centred approach of care seems to be positive in nature. Mostly positive in the sense that person-centred approach is all about caring for an individual. Having specific plan of treatment and care for a certain client. Applying individualize measures that would meet the specific needs of a certain individual based on culture is a very good example. While doing this, diversity and equality is being respected and recognized. Impacts of health sector standards and code of practice and other published standards on person-centred practice approach The health sector has established standards, policies and procedures that have made a huge impact on approaches and measures in managing health concerns of the elderly. The main code that affects person-centred approach is the well-known and widely accepted, Code of Health and Disability Services Consumers’ Rights. This is very good in promoting person-centred care because it emphasises on rights of clients not just the elderly but persons with disabilities and those who are vulnerable in the society. The code implies the respect in clients’ privacy, autonomy, dignity, right to fair treatment and appropriate standards of care, right to complete and accurate information and communication, right to support, rights during teaching and research and the right to complain. All of the said rights pertain to the individual and emphasises on respecting the individual as anyone would like to be respected. It is believed that this is the same premise of person-centred approach in one way or another (Health and Disability Commissioner, 2009). Conclusion After analysing various approaches and techniques in managing older people with dementia and other geriatric-related health conditions, such as, person-centred and non-person-centred approach, reality orientation, validation approach, assistive technologies, reminiscence techniques, holistic approach and impacts of equality, culture, diversity and effects of standards and codes of practice in the health sector, it is therefore concluded that people with advance age and are living with symptoms of dementia or age related health concerns benefit the most in care that is inclined in a person-centred type of health management. It is proven that elderly clients live better, maintain or even boost their confidence, retain autonomy or independence, preserve their dignity and have vast improvements in their over-all quality of life with the help of the said techniques and approaches to care which is centred to the seniors themselves. References Alzheimers Society. (2015). Assistive technology devices to help with everyday living Alzheimers Society. Retrieved from http://www.alzheimers.org.uk/site/scripts/documents_info.php?documentID=109 Health and Disability Commissioner. (2009). Health and Disability Commissioner Code of Rights. Retrieved from http://www.hdc.org.nz The Institute of Research and Innovation in Social Services. (2015). Supporting those with dementia: Reminiscence therapy and life story work IRISS Insights, no.4 | IRISS The Institute for Research and Innovation in Social Services. Retrieved from http://www.iriss.org.uk/resources/supporting-those-dementia-reminiscence-therapy-and-life-story-work

Free College Essays - Tolerance of Sin in Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Scarlet Letter   Ã‚  Tolerance of Sin The Scarlet Letter   Ã‚  Ã‚  Ã‚  Ã‚   There are changes occurring in our society constantly, in many different ways. We witness these changes through religion, politics, and family. In the novel The Scarlet Letter by Nathaniel Hawthorne, a Puritan woman named Hester Prynne is sentenced and ridiculed for committing the sin of adultery.   The situation with Hester in this novel is not relevant to today’s society because of the acceptance and tolerance of sin in contrast to the Puritan times. The common people of the Puritan society in which Hester resides, consider her to be an outcast and disappointment to their community. Hester is ostracized from the district and decides to move out to a cottage by the sea. Today’s society is much more open and able to overlook sins of the past. In much the same situation as Hester’s, one would receive support from her family.. The government takes this information into account and does not hold formal punishment for such a sin today. When contemplating the decision of whether to convict Hester Prynne, one woman of the self-appointed judges became outraged. â€Å"This woman has brought shame upon us all, and ought to die. Is there no law for it? Truly there is, both in the scripture and the statute-book. Then let the magistrates, who have made it of no effect, thank themselves if their own wives and daughters go astray!† [sl02.html#g07]. This took place in the novel, and afterward Hester was tried and convicted of adultery, for which she served a sentence of three years.   This would not happen in today’s society, but instead the woman would have some big decisions of her own to make. There are many possibilities that come into play such as abortion and adoption that all young mothers must consider. This decision can influenced by the authority in terms of the mother’s and the baby’s best interest. However, for most cases, the government does not determine the happenings of the child by force. Hester Prynne was a Puritan woman, but she was forced aside from the group when the news of her sin arrived to the common people. She was a member of â€Å"as befitted a people amongst whom religion and law were almost identical...that the mildest and the severest acts of public discipline were alike made venerable and awful† [sl02.

Decomposition of Hydrogen Peroxide Lab Essay

In conclusion it was found that the activation energy of the decomposition of hydrogen peroxide with the help of the catalyst KI is . When compared to an actual value there was a percent difference of 43%. In fact the actual value that was used is the activation energy of hydrogen peroxide in the absence of a catalyst. So in reality it is likely that a catalyst would cause the activation energy to be even smaller, and the percent difference would be even greater. The only reasonable explanation as to why the calculated activation energy is so much greater is that somewhere during the experiment a random error occurred but since only two trials were done, it is impossible to pinpoint where it exactly occurred. When looking at graphs 1-4 it can be seen that as time went on the pressure increased exponentially. This makes sense because over time the amount of gas increased, and so the pressure would increase too. In addition in graphs 1-4, if a curved line of best fit were to be plotted, than the y-intercept would show the pressure of the room at the moment the experiment was conducted. There were quite a few weaknesses and limitations in this lab. The biggest weakness in this lab was probably the fact that the experiment was conducted at only two different temperatures. This in turn only allowed for two points to be graphed on graph 5 (ln K vs 1/T). Having only two points on a graph is very inaccurate and imprecise. This is because if for some reason a random error occurred during the procedure, than it would be impossible to tell, as there are no other points to compare with. Two trials are not sufficient enough to collect results from; a minimum of five trials should have been done at different temperature increments. Another limitation was the fact that the two different temperatures only had a difference of 10. As seen on graph 5, the slight change in temperature caused the slope to be extremely steep. A weakness in the lab was the fact that the lab was conducted over a period of two days. This in turn caused the temperatures to be different for part two and part three of the experiment when the temperature should have been kept the same. This is seen in the results, during part two the temperature of the water bath was 21.5 and the initial rate was 0.062kPa/s. But since the rate order of was determined to be one, if the molarity of the were to be halved, and the molarity of the catalyst KI were to be doubled, than ideally the initial rate should have remained the same. But it didn’t, since part three was conducted at a different day, the temperature of the water bath that day was 22.7 and that slight change in temperature is what caused the initial rate to increase to 0.076kPa/s. Lastly, when the test tube was put in the water bath, the temperature of the water bath was constantly changing because the temperature of the water was relatively lower than the room temperature. This in turn is what caused fluctuation in the temperature readings. This in turn could have also caused the initial rate to vary because as discussed earlier, even the slightest change in temperature causes the initial rate to change. This experiment can be improved in many ways. One of the main things that can be done is that the experiment should be conducted at different temperatures so that at least a minimum of 5 k values against 1/T can be plotted on graph 5. In addition, the temperature increments should have a relatively broad range, which in turn will make the data and the trends clearer. In addition, the experiment should be conducted on the same day so as the temperature can be kept constant for certain k values. In order to keep the temperature of the water bath constant, the experiment should be conducted in a closed environment so that less energy is lost to the environment. Works Cited â€Å"The Catalytic Decomposition of Hydrogen Peroxide.† Purdue University College of Science Welcome. Web. 12 Oct. 2009. .

Free Essays on Health Fitness Program Plan

The current health situation in the state of Mississippi is disastrous. The state of MS has the highest percentage of obesity in the United States. The State Health Fact says that in 2001, 61% of Mississippians were obese compared to 56% for the rest of the U.S. Female obesity in the state was a whopping 54% as compared to the rest if the U.S. at 47%. Likewise, the obesity rate for males was 69% as compared to 65% in the rest of the U.S. These figures are alarming, and the MS State Health Department says it is only getting worse. In 2002, 36% of adults were obese and in 2003, 30% of MS high school students were reported to be obese. That equals 66% obesity for the entire state. With the state of MS in downward spiral for health, people need a lifestyle change. My goal is to start a Corporate Fitness plan. Under the current market situation, the company’s position is the creation and implementation of wellness programs. The basic market need is the reduction of corporate costs and the increase in employee efficiency that can be achieved through long-term wellness programs. The profile for Corporate Fitness’ (CF) customer consists of the following: the immediate geographic target is the state of Mississippi; the demographic makeup is 54% female, 69% male, and 36% of these individuals are adult; the behavioral factors are that the targets recognize the need for physical activity in their lives and are willing to utilize fringe benefits that are offered by their employer as part of their compensation package. Upon reviewing the possible competition, the two main competitors of Corporate Fitness are local YMCA’s, whose market is primarily lower-income families and/or students who want accessibility and affordability of fitness facilitates, and local fitness centers and gyms, whose market is primarily middle to upper class who generally are fitness seekers that have a daily regimen. Through threat and opportunity analysis... Free Essays on Health Fitness Program Plan Free Essays on Health Fitness Program Plan The current health situation in the state of Mississippi is disastrous. The state of MS has the highest percentage of obesity in the United States. The State Health Fact says that in 2001, 61% of Mississippians were obese compared to 56% for the rest of the U.S. Female obesity in the state was a whopping 54% as compared to the rest if the U.S. at 47%. Likewise, the obesity rate for males was 69% as compared to 65% in the rest of the U.S. These figures are alarming, and the MS State Health Department says it is only getting worse. In 2002, 36% of adults were obese and in 2003, 30% of MS high school students were reported to be obese. That equals 66% obesity for the entire state. With the state of MS in downward spiral for health, people need a lifestyle change. My goal is to start a Corporate Fitness plan. Under the current market situation, the company’s position is the creation and implementation of wellness programs. The basic market need is the reduction of corporate costs and the increase in employee efficiency that can be achieved through long-term wellness programs. The profile for Corporate Fitness’ (CF) customer consists of the following: the immediate geographic target is the state of Mississippi; the demographic makeup is 54% female, 69% male, and 36% of these individuals are adult; the behavioral factors are that the targets recognize the need for physical activity in their lives and are willing to utilize fringe benefits that are offered by their employer as part of their compensation package. Upon reviewing the possible competition, the two main competitors of Corporate Fitness are local YMCA’s, whose market is primarily lower-income families and/or students who want accessibility and affordability of fitness facilitates, and local fitness centers and gyms, whose market is primarily middle to upper class who generally are fitness seekers that have a daily regimen. Through threat and opportunity analysis...

Multicom Case Essay Example

Multicom Case Essay Example Multicom Case Essay Multicom Case Essay THE MULTI COM CASE Multicom is a small firm employing 150 people in the public rela-tions field. It was started by Jim Walsh, a marketing specialist, and Wendy Bridges, a public relations expert. They had worked together for several years at a medium-sized communications firm and decided to branch out on their own to realize their own ideas as to what a good PR firm could and should be. They felt that their combined expertise and extensive contacts provided an excellent base on which to do this. Before submitting their resignations at their old firm, they persuaded two colleagues, Marie Beaumont and Frank Rossi, to join them as minor-ity shareholders. Walsh and Bridges each held 40 percent of the equity in the new venture; Beaumont and Rossi were each given 10 percent. Rossi was an editor and writer with an excellent reputation, and Beaumont was a well-regarded film and video expert. At first, business was difficult, and they were glad of the corporate clients that they had taken with them from their old firm. Competition was keen, and their old firm seemed subtly to be doing everything it could to block their progress. However, they worked hard, and their reputation steadily grew along with the size of their staff and their earnings. By the end of their second year, the four partners were each earning almost double their previous salaries and building a significant capital investment as well. They felt that they were well on the way to achieving the kind of top-notch com-pany on which they had set their sights. These early years were exciting ones. When they established Multicom, the four partners adopted a client- centered mode of organization. Each partner had certain clients for whom he or she felt a special responsibility, and in effect each became a project manager for these clients. Each developed a reasonable competence in all aspects of the agencys work so that one could substitute for another when necessary. New staff were encouraged to develop the same all-around skills and capacities in addition to their specializations. While this was often time-consuming and expensive, it created great flexibility. The search for new business and continuing contacts with clients took a significant pro-portion of staff away from the office most of the time, so the existence of a number of good all arounders was a real asset. Besides that, it often made work more interesting and enjoyable and added to the general team spirit of the office. The staff at Multicom worked hard, often starting early in the morn-ing and working late at night. They also played hard, throwing regular par-ties to celebrate the completion of major projects or the acquisition of new clients. These parties helped keep morale high and project Multicoms image as an excellent and exciting place to work. The firms clients often attended these parties and were usually impressed by the vitality and qual-ity of interpersonal relations. During the companys third year, however, things began to change. The long hours and pace of life at Multicom were getting to Walsh and Bridges. Both had heavy family commitments and wanted more leisure time. They increasingly talked about the need to get more organized so that they could exercise a closer control over staff and office activities, which, in their view, at times verged on the chaotic. Beaumont and Rossi, however, both of whom were single and at thirty and thirty-one, respec-tively, almost ten years younger than the senior partners, relished the lifestyle and were keen to maintain the firms present character. They would have been happy to shoulder a greater share of the work and responsibility in return for a greater equity in the company, but Walsh and Bridges were reluctant to hand them this sort of control. As time went on, it became clear that there were important philo-sophical differences about the way the office should be run. Whereas Walsh and Bridges regarded the ad hoc style of organization that had developed during the first two years as temporary-necessary until weve sorted out our ideas as to how we want to put this organization together -Beaumont and Rossi saw it as a desirable way of doing business in the longer term. Whereas Walsh and Bridges complained about the frequent absence of staff from the office and the lack of clear systems of responsibility and office pro-tocol, Beaumont and Rossi relished what they often described as their cre-ative chaos. To them, the firm was producing excellent results, clients were happy and knocking at the door, and this was all that mattered. By the fourth year, tensions were close to the breaking point. The four principals frequently found themselves in long meetings about office organ-ization, and the differences were as deep as ever. Walsh and Bridges argued for more system, and Beaumont and Rossi argued for the status quo. The differences were straining personal relations and were having an unfavor-able impact on life in the office generally. Many staff felt that Multicom was in danger of losing its special character and was no longer quite the same fun place at which to work. All four principals sensed this change, and they talked about it fre-quently. However, there was simply no consensus as to what should be done. As a result of general frustration, they began to break an unwritten but golden rule set in the early days of Multi com: that all four would always be involved in major policy decisions. Walsh and Bridges began to meet together and resolved that the only way forward was for them to exercise their authority and to insist that a reorganization of the office be initiated. They agreed to propose this at a meeting with Beaumont and Rossi the fol-lowing day. Walsh and Bridges were surprised. The idea produced little resistance from their two colleagues. It was almost as if it was expected. Beaumont and Rossi insisted that the decision should not be taken without a lot of thought because it represented a major departure. They reiterated their view that no change in office organization was necessary other than a streamlin-ing of a few financial procedures. They were by no means happy with the proposal, but it was clear that they werent going to fight it. The following week Walsh and Bridges called a meeting of all staff to outline their plans. In operational terms, these involved a clearer definition of job responsibilities, a more formalized procedure governing the exchange of staff between projects, and a closer control over the conditions under which staff were to be away from the office during business hours. A num-ber of other office procedures were also introduced. The meeting was unique in Multicoms history in tone and nature. For weeks there was talk about a rift among the four principals and about how winds of change were blowing through the firm. Some members of the staff welcomed the greater degree of structure; others resented the new developments. Staff continued to work hard at their jobs with the profes-sionalism they knew Multicom demanded, but everyone knew that things were not quiet the same. Multicom was no longer working-or playing- the Multicom way. Walsh and Bridges, however, were well pleased. They felt a lot more secure with the way things stood and could see time ahead when they would be able to take a lot of pressure off themselves and let the office run itself within the framework they had begun to develop. Beaumont and Rossi continued to work hard as usual, and their project teams were least affected by the new developments. Within a year, however, they had left Multicom and set up a new company of their own, taking a number of key staff and clients with them. Thanks to a large number of faithful clients, Multicom continued to produce sound financial results, but it gradually lost its reputation as a leading-edge agency. It could be relied on to produce good solid work but was, in the eyes of a number of disaffected clients, â€Å"uninspiring†. Beaumont and Rossi’s new firm, Media 2000, picked up many of these clients and, adopting the new organizational style pioneered at Multicom, re-created a fun business† employing eighty people The firm quickly established itself aa a talented and innovative agency. Beaumont and Rossi take satisfaction in the firm’s reputation and financial success and look back on their days with Multicom as â€Å"a great learning experience†. In retrospect, they view their differences with Walsh and Bridges as a part of a â€Å"Lucky break† that spurred them to find an even more lucrative and satisfying work situation.