Research Report- Industry Analysis

Question: Write a research report on industry analysis. Answer: Introduction Telstra Corporation is one of the leading telecomm companies in the field of mobile telecommunication. The company is offering mobile nod network services to all of the customers throughout the Australian market segments. Now the company is going to enter the market segments of mobile manufacturing. The company was founded on 12th June 1975 and has its headquarters in Melbourne, Australia (Telstra, 2016). The company is planning to enter into the business of making mobile phones and will launch different types of the mobile phones as to capture the entire market segments. The company has created its brand name on the telecommunication industry and will transform it into the industry of manufacturing the mobile phones. This research paper will reveals gather desired different facts associated with the analysis of the telecommunication industries. The launching of the new mobile devices will help the firm to enter into the new market segments. Size of the industry The section of the concerned industry helps in reflecting the desired size revenue as well as it respective competitors within the concerned market segments. The Telstra Corporation of Australia is engaged in offering the best mobile telecommunication services to all its customers within the concerned market segments. The telecommunication industry is one of the booming industries throughout the world and it has increased the employment as well as the growth opportunities to all of the people concerned. The company is offering finest network services to all of the consumers concerned. There are some of the combo offers from the company with the different mobile companies, such as it offers free data packs with some of the latest mobile phones from the different mobile companies. Thus, the company is planning to enter the world of mobile telecommunication in order to establish its pillars in the worlds of mobile manufacturers (Anderson, 2015). The company is providing 16.9 million of the mobile services including 7.2 million of the total fixed services and 3.3 million of the retail and the broadband services to all of the consumers concerned. In order to assist the clients with the finest services, the company is offering the choice of the digital connection having the digital content as well. The company's revenue was near $25.5 billion until the year 2013 and it is one of the leading telecommunication companies throughout the complete Australian market segments. In the year 2011, Telstra Corporation of Australia was in a planning for expansion of the new 100 retail within a framework of three years. The company has more than 360 of the retail stores until May 2016 throughout the Australian market segments. The launching of the new mobile devices along with the mobile telecommunication services such as the voice services internet services and many others will help in capturing the entire market segments and will increase the complete profitability of the firm. This will create the expansion of the business market segments of the concerned market segments and it is very crucial for the firm to understand the desired needs and the demands of the customers within the concerned market segments (Bachmutsky, 2013). The expansion of the desired market segments for the firm will increase the productivity along with the profitability of the firm. Figure: Market share Value factors in a B2B The value factors are considered to be the most crucial for any of the particular firms as this helps in evaluating the effectiveness of the business procedure of the firm. There are different types of the value factors which generates an enormous impact on the execution of the business procedure of the concerned firm. These factors include risk management, logistics, innovation, low-value and the high-value acquisitions, high-value and the low-value risk acquisitions and e-commerce. There is a crucial need to understand the desired targeted market segments as this will help in working as per the requirements and the needs of the customers (Balmer, Illia and Gonza lez del Valle Brena, 2013). The company needs to work as per the desired industry standards. PESTLE analysis The use of the porters five forces along with the PESTEL analysis is considered to be of great importance as it will provide the desired information regarding the needs of the customers within the market segments. Political factors There is pressure from the concerned government of that particular company where the company is going to launch products. Australian government has provide the desired platform for the telecommunication as well as the mobile industry to execute their business process throughout the country. Economic factors The inflation rate as well as the rise in the service taxes increases the potential barriers for the mobile communication industries to enhance the growth rate of the concerned business. Social factors The brand imaged of the company will help in launching the new Smartphones and entering into the world of mobile manufacturing as to capture the entire market segments. Technological factors Use of the innovative tools as well as the innovative techniques will help in providing the desired competitive advantage to the firm. Legal factors It is important to understand the legal concerns before into the new market segments. Execution of the business as per the norms of the firm will help in evaluating the growth of the organization. Environmental factors The company needs to understand the desired impact of the macro as well as the micro environmental factors. These factors are crucial for the profitability of the firm as these generate a large amount of the impact on execution of the business methods of the firm. There is another important factor which helps in enhancing the performance of the concerned industry as well as the company which is establishing the desired relationship between the customers as well as the firm as it will evaluate the satisfaction of the concerned clients of the firm. The establishment of the customer support department is considered to be of great importance throughout the mobile telecommunication industry as it assists the customers with the required sense of satisfaction of the clients (Blakemore, 2013). The primary motive of the B2B companies is to work as per the desired satisfaction of the customers and to assist them with reliable services. The use of the E-Commerce has changed significantly and it has enhanced the reliability of the customers by offering reliable services to the consumers concerned. There is a crucial impact from the political as well as the economic factors of the targeted market segments in which the product is going to be launched. There fore, the firm needs to identify these factors and formulate effective strategies as to enhance the overall profitability and the productivity of the entire association. Key players The competitors are considered to be the key players as it executes the most crucial role in evaluating the significant growth of the concerned firm. There are several competitors throughout the Australian market segments who have captured the large market segments in the field of manufacturing mobile devices. These are Samsung, Apple, Optus, virgin Mobile Australia and many others. It is very crucial to understand the desired requirements of the concerned market segments as it will reflector the preferred needs and the wishes of the concerned customers within the market segments. In order to enter market segments in the field of mobile industry understanding the desired offerings and the market share of the concerned competitors is crucial (Carroll, 2013). The market share of Australia has significantly increased from 29.3 % in august 2014 to 37.8 % till august 2015. The complete market of the smartphones has increased by a total share of thirty-five percent and this has provided th e desired opportunity to the other companies in the field of mobile manufacturing to enhance its business process. Apple Company is engaged in providing the finest quality of the mobiles devices in order to enhance the reliability and the smoothness of the customers present within the market segments. Innovation is considered to be one of the most crucial tools that help in providing the desired advantage to the concerned competitors within the market segments. Establishing the trust with the different clients is considered to be the vital factors as these increases the overall selling of the concerned products launched by the company within the market segments. as per a survey report, recognizing the increasing demands of the Smartphone's the future predictions says that there will be an increase of up to 67.2 percent for the smartphones users by the end of 2018 throughout the Australian market segments (Impact of latest NICE guidelines on CRT and ICD implant rates, 2015). The late st android phones have created a large impact on the minds of the concerned clients and there is a scope for Telstra Corporation to enter this field by launching exceptional and attractive mobile devices. The brand name of the company will help in increasing the selling of the concerned products within the different targeted market segments throughout Australia. Understanding the desired offerings from the key competitors within the targeted market segments will help in getting the advantage for the Telstra Corporation of Australia and it can significantly increase its profitability within the targeted market segments. Key business consumers There is a crucial need to focus on the desired relationship between the buyers and the concerned organization as this helps to increase the satisfaction of the customers related to the offering of the concerned products y the firm. Moreover, the Telstra Corporation needs to identify the particularly targeted customers in order to increase the sales revenue for the concerned organization. The concepts of the segmentation, targeting, and the positioning are crucial for the concerned organization , as it helps in targeting the desired customers for the selling of the products. The increase in the demands of the Smartphone evaluated the fact that there is a large number of the youth attracted towards the use of the newly launched mobile devices within the concerned market segments (KIMISHIMA, 2012). Therefore, the youth along the females needs to target as they are much prone to the newly launched gadgets within the concerned market segments. These will help to enhance the growth rate o f the firm and will opt for a large amount of the profitability for the concerned firm. There are some of the crucial factors which influence the desired relationship between the buyers as well as the sellers. The most significant for the concerned association is to understand as well as recognize the desired requirements of the concerned clients and then to assist them with required services. Differentiation in the pricing strategies plays the most crucial role in creating a great and immense impact in the minds of the different clients concerned. It has been seen that the different consumers of the concerned products have their own different requirements and the firms needs to recognize this as to satisfy the consumers from the services offered by the firm. The establishment of the customer support departments creates an enormous impact regarding the satisfaction f the customers as it helps in resolving the queries as well as the complainants of the customers and enhances the reli ability and also provides a desired smooth experience to them. These factors are the availability of the respective alternatives, importance of the supply, complexity of the desired supply and the dynamism of supply market. The performance of the firm is another vital factor which helps in attracting the large number o the consumers towards the firm (Kotler, 2014). Assisting the customers as per the needs will help in retaining the old customers as well as to target the new customers. The youths needed to be targeted as they generate the larger percentage of the sales revenue for nay of the concerned firm. Marketing analysis and the effective planning Segmentation approaches Identification of the desired market segments is considered to very crucial as these increases the selling of the concerned new products launched by the particular company. Telstra Corporation of Australia identifies its market segments throughout the different parts of the world as well as the market segments of Australia to launch its new products. The segmentation is the dividing of the large market segments into smaller segments of the concerned markets as this helps in recognizing the needs of the customers and to assist them with the satisfactory products as well as the services (Latest Developments: UK and EU, 2011). There are three of the crucial factors related to one another for the launching of new products within the concerned market segments; they are segmentation, positioning, and targeting. The analysis of the macro as well as the micro-segmentation will help in identifying the needs and the importance of the concerned market segments. These reflect the desired strengt hs as well as the weakness of the firm. Before launching the new mobile devices, it is very crucial for the firm to recognize the features of the similar products offered by the other firm. The market needs to be segmented on the basis of accessibility, measurability, responsiveness and the substantiality. The use of the PESTEL analysis will help in understanding the desired pressure from the political factors where the company is planning to launch its products and execute its business procedures. Targeting the desired customers is considered to be of great importance as they help in evaluating the desired expansion of the market segments and the business procedure of the company (Latest Developments: UK and EU, 2011). The macro segmentation consists of the size of the organization as well as the industries whereas the micro-segmentation includes several factors such as choice criteria, DMU structure, the process of effective decision making, innovativeness of the organization, the buying of the glasses and the purchasing organization. The organization size refers to the buying of the same products having differentiated features as to enhance the selling of the products. The demands of the telecommunication industries are increasing in large numbers, therefore, the launching of the new products for Telstra Corporation will help in bringing the desired positive outcomes for the organization (Ottman, 2011). The use of the marketing mix is crucial as it provides the desired evaluation in the effectiveness and the efficiency of the concerned firm. The promotion of the products needs to be unique in order to generate an enormous impact on the minds of the concerned clients within the targeted market segments. Future growth potential of the industry There are certain effective strategies which can be used by the companies to enter into the new market segments for executing their concerned business processes. The report on the mobile telecommunication industries of Australia reveals the desired facts that there was a slow revenue growth for the Telstra Corporation as well as the second tiers operators. Telstra Corporation retains the dominances throughout the Australian market segments having a crucial share of 61% of the total revenue generated (Plunkett, 2009). The growth opportunities need to be evaluated on the basis of marketing plan consisting of the marketing mix. The understanding of the requirements of the concerned market segments is important before entering into that particular market segments (Plunkett, 2010). Use of the perceptual maps, as well as the concise implementation plan, is required in order to generate future growth strategies for the company. Figure: Perceptual map In order to enter the desired market segments, the most crucial is to enhance the branding of the concerned firm. The engagement of the customers within the firm is crucial and it needs to be done with the help of effective methods as to establish the desired relationship with the customers. For Telecom Corporation look to enlarge is expected to see a sustained augment in alliances as well as a partnership which is able to carry a range of necessary capabilities plus rate time-to-market (Telstra, 2016). For illustration, incorporation with the vital company in the industry like the retail, automotive, or the concerned healthcare is the preferred direction for the carrier to make bigger their trade, and do so in particular technique that is appropriate as well as less risky. Carriers require carrying on to focus on providing data services along with the voice services which are high superiority, dependable, and reasonable. Moreover, the companies need to enhance the quality as well as the reliability of the products they offer within the concerned market segments. The use of the effective and effectual strategies will increase the profitability share of the concerned organization. Corporate branding and the reduction in the cost prices are considered to be large importance as this helps to evaluate the desired profitability of the concerned firm (The latest intraoral sensors, 2013). The demands of the telecommunication market segments are increasing in large numbers and therefore The Company needs to produce differentiation strategies as to capture the entire market segments. References Anderson, S. (2015). Latest SPIE industry analysis quantifies biophotonics-enabled sector.SPIE Professional. Bachmutsky, A. (2013).System designs for telecommunication gateways. Hoboken, N.J.: Wiley. Balmer, J., Elia, L. and Gonza lez del Valle Brena, A. (2013).Corporate Marketing. Hoboken: Taylor and Francis. Blakemore, S. (2013). Healthcare strategy tackles clients lower life expectancy.Learning Disability Practice, 16(7), pp.8-9. Carroll, C. (2013).The handbook of communication and corporate reputation. Chichester, West Sussex: Wiley-Blackwell. The impact of latest NICE guidelines on CRT and ICD implant rates. (2015).Br J Cardiol. Incorporation latest. (2015).BDJ, 219(3), pp.142-142. KIMISHIMA, M. (2012). Introduction to Latest RF ATE with Low Test Cost Solutions.IEICE Transactions on Electronics, E95.C(7), pp.1147-1153. Kotler, P. (2014).Kotler on marketing. [Place of publication not identified]: Free Press. Latest Developments: UK and EU. (2011).Capital Markets Law Journal, 6(3), pp.396-405. Latest Developments: UK and EU. (2011).Capital Markets Law Journal, 6(4), pp.497-511. The latest step in implant evolution launched. (2014).BDJ, 216(6), pp.369-369.

The Onion free essay sample

The Onion’s mock press release about the MagnaSoles shoe inserts satirizes how products are marketed to customers. The article is riddled through with malapropisms, and the whole article is a parody of an advertisement. Sarcastic irony is used when statements are made in the article that are obviously meant to show that the opposite is true, and hyperbole, or exaggeration, is used to show how advertisers will try to convince people that their product is useful for many more issues than it is. Malapropisms are the main use of satire in this article. Words like â€Å"kilofrankels†, â€Å"pain-nuclei†, and â€Å"comfortrons† are clearly not scientific terms, but the author uses them to point out that people usually believe what they’re told if big, technical-sounding words are used. Pseudoscience is a defined term, yet it is a belief that is presented as scientific, but has no scientific status. Therefore, when it’s used in the article to prove that something is valid, it’s really just exaggeration and negates whatever claims were made. We will write a custom essay sample on The Onion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The article advertises that MagnaSoles heals using Terranometry, but Terranometry is a type of pseudoscience, and has no basis in fact. Many other defined terms are used falsely. â€Å"Biofeedback† and â€Å"bio flow† are both words used in science, but in the article they are used incorrectly, just to make MagnaSoles sound legitimate. Sarcastic irony is implemented in testimonies from customers. The consumers â€Å"are hailing them as a welcome alternative to expensive, effective forms of traditional medicine.† The fact that consumers prefer MagnaSoles over â€Å"effective forms of traditional medicine† is ironic, because MagnaSoles don’t work. One customer said that after spraining her ankle and then wearing MagnaSoles for seven weeks, she was healed. That’s ironic because she would have healed in seven weeks anyway, no matter what she wore. She just happened to be wearing MagnaSoles for those seven weeks, and so she thought they had healed her. Another testimonial included a comment about paying for the shoe inserts because they were â€Å"clearly endorsed by an intelligent-looking man in a white lab coat.† This is ironic because people will believe someone is intelligent if they are dressed a certain way, but that doesn’t mean they’re actually smart. Hyperbole is implemented when the article advertises the shoe inserts as medicine that can cure many things besides foot pain. The article says that the inserts use reflexology to heal the entire body, though reflexology is pseudoscience. The advertisement says that MagnaSoles go further, utilizing â€Å"the healing power of crystals to re-stimulate dead foot cells with vibrational biofeedback†¦ a process similar to that by which medicine makes people better.† This is a very apparent hyperbole, because shoe inserts will obviously not heal the body, especially if their make-up is based entirely on pseudoscience. This mock press release is a clear parody of the way products are marketed to consumers. Irony, exaggeration, and scientific words are often used in real advertisements to convince people to buy products. The satirical strategies used in The Onion’s article are effective at exposing marketing strategies.

AdWords For College Essay Sample

AdWords For College Essay SampleThe AdWords for college essay sample is not only the most comprehensive of all the paid search advertising programs, but it can be downloaded and used as a template for any student. You can check out sample essays on lots of subjects like sports, health, career and school. There are even assignments you can take home to work on while waiting for your deadline.Your own essay can be the basis for a very successful and prestigious Words Research Paper, or an Advanced Placement (AP) test. It can also be the basis for a particularly memorable Test the Tricks of the Trade! AdWords for college essay sample is a great way to get your school into the spotlight and raise its profile. The more prestigious a school is, the more difficult it will be to do well in a paper.Whether your college essay is a full on project or you are just looking for a sample to work from, you can get a lot of help. You will find that the writers and editors of these sites are well vers ed in the methodologies of measuring reader responses and helping people write compellingly. They are also professional at deciphering what kind of writing skills a student has to offer.Students often turn to ads analysis essay sample to help them write their project. Writing samples are taken from top researchers in their field and provide the best possible guidelines for how to properly structure and prepare your essay. You can follow the steps in the research paper as well as incorporate important keywords, format the paper correctly and use research from other topics in your paper.Many student writing programs are reviewed by writing professors as well as some market research companies. This is a fantastic way to ensure that the material you submit to the evaluation and review teams is exactly what you would like it to be. Plus, you are sure to find the format and look of your essay that you have always wanted. AdWords for college essay sample provides the best writers in the in dustry with examples of every type of material they may be asked to write, as well as material that they may be asked to work on. The writers can then use these examples to research and prepare their own work. Plus, when you check out the ads analysis essay sample, you will find lots of interesting samples and a great focus on grammar, spelling and style. This is just another reason that this is the most comprehensive online advertising program.This writing program comes with a wide range of sources that it can incorporate in order to make your essay sample great. You can find fun topics to write about and great examples of what you can do. You can also have an editor view your work, so you can improve and make your paper as good as you can.AdWords for college essay sample has become a must for many students and the writers who submit them are becoming experts in their fields. Most writing programs have samples of their own. Yet, this has never been better. This is one reason why th is program is very popular.

Walmart Socio-Cultural Environment Essays

Walmart Socio-Cultural Environment Essays Walmart Socio-Cultural Environment Paper Walmart Socio-Cultural Environment Paper Wall-Marts social-cultural values have worked well for them. When a company is looking at its beliefs, they must consider their employees and the customer. Wall-Mart took this seriously. They based their culture on three basic beliefs: service to their customer, respect for the individual, and striving for excellence. They built that from a foundation of personal and moral integrity, honesty, and fairness. Wall-Mart created a Statement of Ethics to guide its employees on how to provide the best customer service to the customers and to the company. Wall-Mart also created global ethics to abide by the local laws and regulations of that country. If their Statement of Ethics is too relaxed, the employee must adhere to the local laws. Wall-Mart provides a global ethics office for employees to consult with if in doubt. There are many areas in the social-cultural environment that need to be considered domestically and globally. When Wall-Mart decided to go global, it followed its model that works so well here in the states. Without evaluating the culture, Wall-Mart almost failed when it expanded into Mexico. Luckily, after reworking their business model to fit into Mexico environment, they turned around what could have been a business disaster. Thats not to say they didnt learn from their mistakes. Wall-Mart expanded into Germany, but success was not in their sights. They once again used what worked in the states and could not recover from the devastation of not evaluating the German culture. Unfortunately, Wall-Mart had to pull out of Germany, but earned a very powerful lesson. Wall-Mart is now very successful in several other countries just as they are here in the states. Wall-Mart was most likely relying on the fact that cultural convergence is becoming more prevalent globally. Meaning basic human needs are universal in nature. This type of model may work for companies such as Coca-Cola or McDonalds, but has not worked for Wall-Mart. When providing goods and services, a company must look at work relationships, food choices, leisure activities, the roles of each ender, life expectancy, concern for the environment and so on.

What are Sensitivity Readers (And Should Authors Use Them)

What are Sensitivity Readers (And Should Authors Use Them) What are Sensitivity Readers? (And Should Authors Use Them?) A conversation is raging in the writing world and it’s not about the latest Harry Potter â€Å"backstory† that J.K. Rowling revealed on Twitter. Sensitivity readers lie at the heart of the debate - and the controversy has hit such heights that it has drawn attention from media outlets ranging from Literary Hub to the New York Times.For an author, the argument over the correct use of sensitivity readers might be smothering what they actually do. This post will clear the fog and uncover exactly what this kind of reader is - and what you can expect when you work with one. Hopefully, by the end, you’ll have a better idea of whether you need one. What are sensitivity readers?Sensitivity readers are a subset of beta readers who review unpublished manuscripts with the express purpose of spotting cultural inaccuracies, representation issues, bias, stereotypes, or problematic language.While these readers are not new to the publishing landscape, they have recently risen to prominence. Thanks to encouragement from organizations like We Need Diverse Books, there has been an earnest push to include more diverse characters in published literature, though some of these good-faith efforts have met with mixed reception.Such readers particularly became a hot topic in 2016, when the pre-release of the young adult novel The Continent was quickly met with online reviews pointing out problematic portrayals of people of color. The book’s release date was pushed back and galley copies were sent off to sensitivity readers, which resulted in numerous changes. Which brings us to both the case for them - and against them. Asked and answered: What are sensitivity readers? Discover more inside this post The case for sensitivity readersPublishing has a diversity problem: not only is the industry predominantly white and middle-class, but the stories overwhelmingly feature white characters. In recent years, the tide has shown signs of turning as inclusion and equity have become increasingly sought-after in an effort to represent the variety of cultures and diverse backgrounds that make up the world.However, the reality is that while more diverse books are being published now, many of them are written by white authors. Writers, like all human beings, are the products of their upbringing and often have little real-world context for writing about a culture outside their own - hence where the skills of such specialized readers come into play. Feedback from such readers can:Ensure better representation on the page. As diversity in literature becomes increasingly in-demand, it’s important that characters are represented accurately, without perpetuating stereotypes. This kind of reade r helps by pointing out unintentionally insensitive or incorrect portrayals of race, sexuality, religion, and physical disabilities.Improve the quality of the book. All books benefit hugely from a multidimensional, rich, and nuanced cast of characters - something that the use of sensitivity readers will encourage, as the feedback can steer characters away from being one-note cardboard cutouts.Moreover, in today’s real-time and divisive online environment - spurred on by such sites as Twitter - this kind of reader helps prevent the worst-case scenario: backlash which results in a book being withdrawn from publication. For publishers, these readers can avert the embarrassing predicament of canceling a book launch on the back of a public apology. The Continent was far from the only book that sunk because of a turbulent online reaction to its representation of diversity: Amà ©lie Wen Zhao initially called off the summer 2019 publication of Blood Heir due to criticism of the w ay that her novel dealt with indentured labor and slavery.Zhao only recently announced that Blood Heir is back on schedule for publication - after editing the novel and â€Å"taking the time to make sure the hallmarks of human trafficking were being incisively drawn.†The case against sensitivity readersCensorship is generally at the heart of every argument against these readers. Their detractors are concerned that these readers police expression of thought, resulting in homogenous stories that are afraid to touch complex topics - and a sterilized world of books in which controversial language can’t be used.Though one of the most common pieces of advice you’ll hear for an author is to â€Å"write what you know,† some also argue that the increasingly looming need for such readers discourages authors from experimenting and writing outside of their own perspectives. As Francine Prose wrote in an article for the NY Books: â€Å"Should we dismiss Madame Bova ry because Flaubert lacked â€Å"lived experience† of what it meant to be a restless provincial housewife? Can we no longer read Othello because Shakespeare wasn’t black?†From this point of view, sensitivity readers monitor freedom of thought, which is antithetical to what creative writing should be all about.What can you expect from a sensitivity reader?With all of the debate around the topic, what actually goes into a reader’s work can easily get overlooked. So what exactly does it entail? Well, the entire process depends on the individual - but generally, the collaboration between reader and author plays out in four stages.1. Finding the right reader for the bookTo add value to a text, the reader must match the needs of the book. For instance, if you’re a white author writing a book with a black protagonist, your reader would ideally come from such a background and understand the nuances of 1. writing from such a perspective, and 2. depicting th e culture. Likewise, make sure that the reader is experienced in the genre. A reader that specializes in reading children’s books wouldn’t be a good fit for an adult genre novel, and vice versa.Here are some more best practices to keep in mind for the search:Expect to pay for a reader’s services. Prices will vary, but generally fixed prices start from $250 for a novel. Some sensitivity readers charge by the hour - make sure that you get it all down in a contract so that both of you are on the same page before starting the collaboration.Find a reader who understands publishing. This doesn’t necessarily mean that they must be writers themselves - merely that they ought to understand the nuances of the writing process and be up-to-date on publishing debates. It shouldn’t just be any random person off the street - these readers are professionals in their own right and should know the ins and outs of the industry, as well as the contexts that require their knowledge.Set a firm deadline with the reader. Generally, the turnaround time is 2 to 5 weeks. Hash it out with the reader beforehand to avoid any confusion.As for where you can find these readers in the first place, the Writing in the Margins database is a good place to start. Ask around on Twitter and various writing communities - fellow writers will be happy to offer recommendations or share insight from past collaborations with sensitivity readers. "How to find the right sensitivity reader for your book" and more questions answered in this guide 2. Allow time for the reader to, well, readOnce the contract is ironed out and all of the details of the collaboration are fixed, the author will give the reader the entire manuscript to read. As we mentioned earlier, this stage usually takes between 2 to 5 weeks, depending on the length of the manuscript - the reader won’t be speedreading, but carefully evaluating characterizations, noting down sentences that are off, and appraising the tone of the book.3. Listen to the feedbackWhen the reader is done with the manuscript, it’s time for the reaction. It depends on the reader, but most of the time, feedback takes the form of comments in the margins of the manuscript and a detailed letter. Usually, a follow-up consultation, such as a phone call, can be taken up to resolve any lingering questions.Much of the time, the feedback will pinpoint things that an author might not have ever considered. As sensitivity reader Dhonielle Clayton revealed in an interview with Vulture: â€Å"I read a middle-grade book about a little black girl who loves to go to national parks, and I told the author that the first thing she needed to reconcile was, how did this black girl get into national parks? Historically, black people weren’t allowed to visit national parks, so going to national parks is not a thing we do, as a group. I wrote to her that if this little girl loves to camp, you need to figure out how that happened, how that passion was stoked, how her parents and grandparents felt about it. Or you have to make her white. Because otherwise it’s a paint by numbers diversity piece and it rings false.†Keep an open mind when you receive the feedback. The reader will point out blind spots - things that wouldn’t have occurred to an author who is writing about a different culture - and may raise delicate tonal questions. Like a developmental editor does for a manuscript, the criticism is ultimately meant to raise the quality of the book.4. Revise the manuscript accordinglyWhen the dust settles and all is said and done, it’s up to the author to make the final decision on whether or not to make the reader’s suggested edits. Nobody is stopping you from doing anything - on the contrary, a sensitivity read simply provides you with choices and information.What a sensitivity read offers is advice: it’s not compulsory to change the story according to their counsel, though it’s certainly recommended once you’ve reached this stage.Do you need a sensitivity reader?So do you as an author need a sensitivity reader?It depends on a number of variables: the subject on which you’re writing, your characters, and where you fall in the debate of censorship. Some writers may think, â€Å"Better safe than sorry,† while others believe that such readers are unnecessary. We’re not here to tell you what you should or should not do, but it’s important to be informed and to know ex actly what you’ll get out of the process if you do decide to hire a reader’s services.If it would be helpful to hear from authors who have previously worked with such readers, here are a few personal accounts that you can peruse before you go:Anna Hecker: The Problem with Sensitivity Readers Isn’t What You Think It IsJames Tilton: Sensitivity Readers! What Are They Good For?Literary Hub: On the Use of Sensitivity Readers in PublishingHave you used a sensitivity reader before and what's your take on them? Leave us your thoughts in the comments below.

International Business Essay Example | Topics and Well Written Essays - 2500 words - 2

International Business - Essay Example Pepsi-Co manufactures and sells a large variety of grain -based snacks, sweets, beverages, convenient food items. Pepsi-Co is trying to reduce the negative environmental impacts by taking optimal decisions in the scientific packaging, water, energy initiatives. From the fourth quadrants of 2007, Pepsi-Co announced a new organizational structure which is implemented in 2008. The three businesses have been added in the changed organization structure. 1. PAF- Pepsi-Co American Food including FLNA, LATIN AMERICAN SNACK BUSINSS called LAF, QFNA and also including their Gamesa business in Mexico. 2. Pepsi Co American Beverages (PAB) includes PBNA and also the others Latin American beverages. 3. Pepsi Co international which also includes the other PepsiCo business in Middle East and Africa, UK and Asia. In the first quarter of 2008, six segments were followed for 3 businesses. FLNA LAF QFNA PAB Middle East, Asia, Africa. UK & Europe. The scope of the study depends on the success and fulfilm ent of the objectives. The objective of the report is to analyse the strategic issues undertaken from 2008 including the organizational development issues and integration of the functional strategies of the business, the analysis of corporate culture and a sustainable competitive situation analysis. Methodology The methodology used here is qualitative research. The analysis is based on qualitative analysis and not quantitative analysis. The analysis is not based on the computations of mathematics; it is the judgmental analysis of the environment. The report does not include any mathematical calculation and it requires the delivery of the report in the same way. The qualitative research analysis is sourced from primary and secondary data analysis. The primary data comprises of first hand data which is collected directly from the field. For example, sample survey, population survey. But secondary research is the second hand research. Books, Magazines, Journals, Reports are the example s of the sources of secondary research. The research report in this case comprises of secondary research because primary data collection is time consuming and costly. Main Findings Strategic Management Pepsi Co. applied the diversification strategy as a part of the movement of organizational structural change. The strategic diagnosis can be done with the analysis of external and internal environment. In the changed scenario, the Market trend is as follows: Popularity of diet food items is on the rise where the calories used is low and market for non-carbonated beverages. Second dimension is on great –tasting, various flavours and styles. The consumer perception in this dimension has changed a lot. Consumer prefers the ready to drink and ready to eat products than other traditional food products and for this reason Pepsi also introduced some products under this product line. Consumer does not only limit themselves between the local brands but they want to have the flavour of g lobal branding. PESTEL stands for Political, Economic, Social, Technological, ecological and Legal Environment (Randall, 2001, p.78). Political Environment: After the shocking recession of 2008, the market protections increased by different governments. So the entry barrier was tough for the international market. The government tried to follow the protectionist policies even in the emerging markets. Economic Environment: During the period of recession

Graphic design and architecture Essay Example | Topics and Well Written Essays - 500 words

Graphic design and architecture - Essay Example Architecture and graphic design are fundamentally linked as communication tools, they may be coupled to create unique modern results, and the theory of design plays a role in cross-over of design elements between the two design disciplines. Architecture and graphic design are fundamentally applied forms of design, or those that work within a pragmatic framework and often designed for commercial applications (Andruchow). The two types of design share a fundamental goal: communication. Architectural design seeks to communicate to the viewer or occupant many different messages, ranging from practical issues such as how to navigate a building to more subjective areas, such as communicating the culture of the buildings intended occupants. Architecture used as a communication tool is particularly evident in modern constructions, such as the Prada building in New York, in which architecture is utilized to convey a brand image. The Prada building provides a unique example of the coupling of elements of graphic design with those of architectural design. The commonly accepted elements of design apply across the fields of design, and the Prada design leverages the elements of line, shape, texture, space, size, value, and color in both a three-dimensional architectural form and a two-dimensional juxtaposition of elements across the architectural form (Tuscaloosa K-12).